GEBR. HEINEMANN “At Amsterdam Airport Schiphol,
“Our successful development as a company over the years is down to the fact that we have always stuck to our course persistently, even when times were tough. Our goals are clear, and we understand that when you stop trying to get better, you stop being good.”
Kay Spanger, Executive Director Purchasing & Logistics, Gebr. Heinemann
Oslo Gardermoen Airport; and a successful first year of operations at Sydney Airport where sales rocketed by +47%. Recapping these events, the company said: “In December 2016, Gebr. Heinemann and Fraport AG agreed on the establishment of the joint venture Frankfurt Airport Retail GmbH & Co. KG (FAR), in which both partners hold a 50% share. “On 1 January 2017, FAR took over
the operation of all 27 Heinemann Duty Free & Travel Value Shops and Concept Stores at Frankfurt Airport. As a premium partner, FAR is the primary and most important supplier on Frankfurt Airport’s online shopping platform, which was launched in March 2017. “This was an important milestone
for the digital strategy of Gebr. Heinemann. From now on, Heinemann’s delivery service can be offered on third-party web shops.
where the concept of a joint venture partnership between Gebr. Heinemann and the airport operator has already proven to be a successful model, the first full year of operations closed, having achieved the expected sales figures.” Making reference to Spanger’s
earlier remarks the company statement adds: “The world’s largest arrivals duty free shop opened its doors at Oslo Airport in September 2016. It was the first full year of operations for Heinemann Tax & Duty Free at Sydney Airport and a very successful one, with sales of +47% proving the effectiveness of this retail concept.”
Double-digit Russia growth Within the Istanbul New Airport project, where Heinemann/Unifree is responsible for the management of 50,000sq m of retail space, the focus lay on the development of the terminal architecture, integrating luxury brands, two main duty free shops and five ‘villages’ with different identities and a diverse range of products on offer. In addition to this, the retailer has
also achieved very positive double- digit growth in the Russia/CIS market and the distribution segment as a whole, despite the weak rouble. Heinemann also reports new
investments in the region – despite the tough economic environment – especially in border shops in Georgia, Ukraine and Belarus.
Significantly, the IDF joint venture
of Heinemann and Sheremetyevo Airport also took over the significant business at Moscow’s Sheremetyevo International Airport Terminal D, where retail sales were said to be significantly up on the previous year in this and all other locations. The company added: “Despite
various market challenges, especially the weakness of the rouble, Gebr. Heinemann can report positive development in the distribution business overall. “In 2016, the company showed
double-digit growth, mainly due to the strong growth in the Russian/ CIS market. As well as in Russia/ CIS, Gebr. Heinemann also showed growth in all other sales channels. “Furthermore, supply agreements
were concluded with 17 new customers at airports in nearly 20 countries in the African market.” Underlining its capabilities in this
sector, the company added: “Gebr. Heinemann’s goal is to provide a lasting contribution to its customers’ long-term success by creating added value for them. Through its global organisation, the company can now offer the same quality of service around the globe to customers who act internationally, such as cruise ship operators and airlines.”
P&C ‘tool box’ opens up In addition, the company says it has also identified range growth potential in new areas with ‘a striking product range that is innovative and surprising’. It gives the example of its ‘tool box’ for perfume and cosmetics, which offers new categories, travel retail exclusives, innovative promotion concepts, exclusive collections and commercial niche brands ‘at the right price’. The retailer says it is also making
progress in the fashion and accessories category with even more luxury brands and is increasing its focus on watches & jewellery. It also adds that ‘in view of the
Heinemann has a good business supplying the MSC cruiseline company and Harding Retail, plus others. 30 TRBUSINESS
increasing global and multi-channel presence of Gebr. Heinemann’ the new ‘Fulfillment Department’ is now tasked with ensuring profitability, plus customer satisfaction and the ‘optimum stock’ situation. Heinemann has also initiated its
MAY 2017
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