BEAUTY TOURISM


TOP THR E E EXPERIENCES TO TRY 1


Head spas Scalp and haircare treatments


are becoming increasingly popular in South Korea. First, your scalp is analysed under a microscope to determine its condition, then you relax while the exfoliating, steaming, cleansing and massaging begins. Expect to leave the salon with squeaky-clean skin and luxuriously shiny tresses. The most popular English-speaking salons offering this are Eco Jardin and Juno Hair Myeongdong Street in Seoul.


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Personalised facial treatments


Whatever your skincare concern, Seoul has a facial designed to tackle it. Medicube — the brand behind the viral Age-R Booster device favoured by Hailey Bieber and Kylie Jenner — operates a clinic in Gangnam, where visitors can receive in-depth skin analyses and treatments using its famous products. Sulwhasoo Spa draws on heritage ingredients such as ginseng, while clinics like D&A and Individuel Genève specialise in tech, including skin boosters and laser treatments. Those chasing a sculpted, camera-ready face often head to Cclime, a favourite among K-celebrities for its non-invasive contouring techniques designed to reduce puffiness and lift the skin.


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Traditional Korean spas A familiar backdrop in many


K-dramas, traditional Korean spas offer one of the country’s most unique experiences. These communal bath houses are a cornerstone of Korean wellness, where families and friends gather to soak and unwind across a maze of pools and heated rooms. Bathing areas are gender-segregated, and for the brave, there’s the famous ‘seshin’ scrub — an invigorating full- body exfoliation using a rough mitt that leaves the skin soft. Spa Land Centum City in Busan is the largest in country, while the sleek, modern Cimer at Paradise City, near Incheon Airport, is ideal for easing tired muscles after a long-haul flight.


NATIONAL GEOGRAPHIC TRAVELLER – SPA & WELLNESS COLLECTION 11


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