CASE STUDY: HOW WAS MEDIA USED IN THE HEFORSHE MOVEMENT? 33 REFLECT ON YOUR LEARNING UNDERSTAND
1. What is the goal of the HeForShe campaign? 2. When and where was it launched? 3. Which actor has been the global face of the campaign? 4. How did the campaign use Facebook to gain momentum? 5. Explain the idea behind the 10x10x10 Impact Champions.
6. What role did social media forums such as Twitter and Instagram play in gaining popularity for the movement?
7. What were men and boys who visited the HeForShe website encouraged to do? 8. Name two real-world impacts of the HeForShe movement.
DISCUSS
Have a short discussion (5–10 minutes) in pairs or groups on whether most people who share or like online social justice campaigns are actually committed to working to change things.
Listen to each other carefully and note down any good points that you had not considered.
Report back to your teacher and the class on what you discussed and whether you mostly agreed or disagreed, stating why.
RESPONSE JOURNAL
REFLECT Visit page 133 of your Response Journal to complete your end-of-topic reflection and see how your knowledge has developed.
