INVESTIGATE THE DATA Irish shoppers are buying Fairtrade
Recent analysis of sales across Ireland has shown that Irish people are thinking of the benefits to others when they choose their purchases. Read this article from the Irish Examiner and answer the questions that follow.
Increase in Irish Fairtrade spending up 25% to €342m
Monday, February 26, 2018
The launch of Fairtrade Fortnight saw the announcement of strong growth in Fairtrade spending by Irish consumers. Sales of Fairtrade products in Ireland saw an increase of 25% from €273 million in 2016 to €342 million in 2017.
The biggest growth area was coffee, with an increase of 42% in sales volume and 48% in value. Ireland’s largest indigenous coffee roaster, Bewley’s, went 100% Fairtrade and saw an increase of 90% in volume and 100% in value terms. Insomnia’s volume
and value both increased by 49% and Starbucks saw an increase of 30% growth in both volume and value of sales.
Sales of bananas were up by 5% and Aldi, the only retailers of Fairtrade flowers in Ireland, sold over 2.6 million Fairtrade roses in its 130 stores around the country last year.
Fairtrade Fortnight commenced today with a business breakfast which was attended by over 20 CEOs from across the global Fairtrade network.
