7A


4 Match the qualities (a–g) with the definitions. Then add the quality to the correct part of the diagram. a cheerful b optimistic c passionate d powerful e secure


having a very strong feeling about something feeling happy and positive


f sophistication g vitality


believing good things will happen in the future feeling safe and not worried about things going wrong the quality of having lots of energy and enthusiasm able to control and influence others


the quality of knowing a lot about fashion and culture nature, calming, freshness excitement, energy,


trustworthy, responsibility,


youthful, fun,


happiness,


elegant,


The psychology of colour: What do colours mean in logo design? 5


7.1 Listen to a logo designer talk about the three most popular colours for logos. Complete the sentences.


[


a As a colour, blue b It


c Red is


d In logo design, red also e Black


a


security, too. as the


of trust… of energy. excitement and passion. with elegance and sophistication…


English for the 21st Century • Unit 7 97


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