12 IN-COSMETICS GLOBAL
natural something is. ‘Sustainable’ is one more step further. You really want to be sustainable in a way that is efficient for the utilisation of natural resources, for the consumers and for the environment.”
Taking the Indie Trail This year put the spotlight firmly on the pioneering indie brands that have become increasingly influential. This sector of the market saw a 659% increase in retail volume in 2017, illustrating its popularity and importance. To help indie developers connect with suppliers willing to provide smaller ingredient quantities to suit production up to 100 kg, this year’s in-cosmetics produced the Indie Trail Guide. The time-saving guide helped small brands navigate the show to forge important connections with relevant exhibitors.
Discovery on the R&D Tours Aimed specifically at R&D professionals and led by leading technical consultant and cosmetic chemist, Rouah Al-Wakeel, the R&D Tours took in major show features such as the Innovation Zone and Sensory Bar. They were centered on three specific topics: Protection, sponsored by IMCD; Healthy Ageing, sponsored by Mibelle Biochemistry Group; and Preservation, sponsored by Symrise. Each tour introduced formulators to select exhibitor stands relevant to the tour topic.
Innovation Zone
Innovation is at the heart of the beauty industry, making the Innovation Zone one of the most popular and vibrant areas of the show. This year, sponsored by Ashland, this interactive area gave exclusive insight into latest product developments and offered the opportunity – via the Formulation Displays – to put products through their paces to explain their key properties and efficacy to visitors. Additionally, the beauty and personal care team from Mintel hosted live demonstrations, offering visitors the chance to interact and test innovative finished products.
Sustainability Corner With sustainability ranking so high in consumer thinking – and likewise feeding into R&D – the Sustainability Corner, sponsored by Cargill, featured 20 pods containing sustainable ingredients, or supply chain projects, that have had a positive effect on the environment. The interactive space focused on the
industry’s progress on this important issue and offered attendees the chance to understand how businesses are changing their procedures to reduce their environmental impact, hear expert insights from leading brands and debate major issues surrounding the topic.
PERSONAL CARE EUROPE
Formulation Project Leader JR, said: “It is really exciting to win and all down to great teamwork. The last 30 minutes were a little stressful as we raced to complete our formulations and we can’t wait to take our trophy back to our company!”
Feeding the senses This year, the Fragrance Zone took visitors on a journey of new scents and fragrance trends. Key fragrance houses, producers and distributors of extracts and ingredients presented their products and gave attendees expert advice on latest fragrance innovations and developments. The Sensory Bar offered an interactive area
where visitors could try formulations - testing the feel, smell and taste of the products.
Awards
The Make-Up Bar New formulations were put through their paces, and visitors were able to experience the latest eye, skin, nail and lip formulations at the Make-Up Bar, sponsored by BASF. Designed to help attendees discover the latest solutions, formulations and vibrant colours all in one place, exhibitors included Interpolymer, Biesterfeld and Lubrizol showcased how the beauty industry continues to create new, functional ingredients and technologies.
Formulation Lab The education programme included interactive sessions in the Formulation Lab, this year sponsored by Brenntag. It provides R&D professionals with a unique opportunity to learn the secrets behind designing winning formulations and has deservedly become one of the most popular areas of the show for the invaluable practical experience it delivers.
Rising to the Challenge One of the standout events over the three days was the Formulation Challenge, sponsored by Lonza, which saw four cosmetic and contract manufacturers go head-to-head in a race to create a cosmetic or personal care product from a box of mystery ingredients in just 90 minutes. The aim this year, set by official in- cosmetics Global technical advisor Lorna Radford, was to create a shelf-ready sleeping product backed by a credible marketing story.
The Nuxe team walked away with the
trophy after creating a trio of night treatments for scalp and hair. The set of Active Scalp Night Treatments were created for normal, greasy and dry scalps aimed at millennial consumers. Alexandra Mignot,
Judged by some of the industry’s foremost experts, the awards are highly respected around the world and demonstrate the fantastic innovation that is on display at in- cosmetics Global.
A further Rising Star award was handed out for the first time, coined to recognise a first-time exhibitor at in-cosmetics Global. Entrants were judged by the range of their offering, as well as innovation, commodity, how many sectors they can accommodate and how solutions-orientated the product range was.
This year’s winners are as follows: Rising Star Award l Vitalab
Best Functional Ingredient l Gold: Gattefossé - Emulium Illustro l Silver: Vantage Specialty Ingredients, Inc. - InstaMask
l Bronze: CLariant - CareMag D l Bronze: PolymerExpert - EMC30 Best Active Ingredient l Gold: Vytrus Biotech - Olea Vitae PLF l Silver: Hallstar - LOOK Oléoactif l Bronze: Givaudan Active Beauty - Darkenyl
Green Ingredient l Gold: Vytrus Biotech - Sarcoslim Re- Shape PRCF
l Silver: Lipotec Active Ingredients - Lumicease blue ingredient
l Silver: Laboratoires Expanscience - Skinhairgium Bio
l Bronze: Vitalab – NutriVita Sensory Bar Award l Gold: Arkema – A sensorial journey with orgasol powders
l Silver: Adeka Europe – NOL GT-730 & GT-930, Thixotropic memory gel
l Bronze: Sumitomo Seika – Aqupec MG N4OR
Make-Up Bar Award l Gold: Daito Kasei Europe – 100% natural or innovative textures
l Silver: Tagra – Cameleon Caps June 2019
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