IN-COSMETICS GLOBAL 11
Celebrating the diversity of beauty in Paris
n Rosalind Evry – in-cosmetics Global, UK Richard Scott – Editor, Personal Care
in-cosmetics Global welcomed more than 12,000 visitors through its doors when it made a return to its spiritual home in Paris and launched the inaugural Global Beauty Day in April.
The move aims to celebrate inclusivity and diversity in the beauty industry as changing consumer demands force R&D professionals and manufacturers to think outside the box. The show hosted three special round table discussions that brought together industry professionals for open discussions on Lifestyle Choices – such as vegan, halal, all-natural and environmentally-friendly; LGBTQ+ identity, exploring beyond the gender boundaries; and Skin Types & Colours.
Following the success of Global Beauty
Day, it will return on the second day of the show every year, to get under the skin of the topical issues of the moment with the industry’s leading, forward-thinking players. Also on 3 April, ABIHPEC (Brazilian Association of the Cosmetic, Toiletry and Fragrance Industry) hosted a meeting in partnership with the Brazilian Embassy for 50 companies from around the world. The event shone a light on the most relevant aspects of Brazil’s law on access to biodiversity.
Personal Care’s Global Beauty Day Roundtable
As part of Global Beauty Day, Personal Care magazine hosted a roundtable discussion on ‘lifestyle beauty’ products which took in a wide range of subjects such as how brands must accommodate for veganism, Halal, clean credentials, etc, during the half hour. The roundtable included: Evelyn Su, President of Sino Lion USA; Rob Forgione & Denis Kovalyov, Co-Founders of My. Haircare; Tanveer Parkar, head of Market Development & Customer Relations UK & Europe at Halal Food Authority (HFA); Jo Chidley, Founder of Beauty Kitchen; Jessica Blackler of Jecca Blac; Lia Neophytou, analyst with Global Data.
The discussion raised some very
interesting points. Jo Chidley said: “When Beauty Kitchen started, we had the luxury
June 2019
of being able to create whatever we wanted, and our business is based on DIY Beauty and personalisation, so we don’t really see ‘lifestyle’ as specific trends. The great thing about the beauty industry in particular is that you can innovate depending on what comes up. So, you can be quite trends-led, but you can also create something from scratch that’s your vision of what that lifestyle could be, and that’s what’s really exciting about the beauty industry. In terms of a lifestyle approach, the beauty industry does have a much more holistic approach now, because it’s not just about cosmetics or colour cosmetics or skin care. It’s now about what you eat and what you drink and how you keep fit.” And on the subject of how long can it take to spot a trend and get a product ready, Jo Chidley added: “Well, this is the trick, we don’t look at trends, we try to create them. For me, what innovation is about is interpreting things the Beauty Kitchen way.”
Jessica Blackler of Jecca Blac added: “It is difficult to be trend-driven because the
lead times in cosmetics are so long, and can take a year at least. So you need to be a couple of steps ahead and have some way of knowing upcoming trends before they hit the market.”
Market analyst, Lia Neophytou, added her thoughts on the lifestyle approach and what areas have been successful: “I think Milk Makeup has stood out, aligning with Vegan alternative lifestyles. I think they are a good example of a brand who, even though they only went Vegan in 2018, it was a really authentic transition. They were already natural and had this clean positioning and their consumers are Millennials and so I think they are a good example of a successful approach.” Evelyn Su, president of Sino Lion, gave her viewpoint on the lifestyle trend: “We see a megatrend, and that megatrend we summarise in three words: green, natural, and sustainable. ‘Green’ is more of a marketing term which can be understood by consumers; ‘natural’ however is one step further, because natural can actually be quantified, and you can calculate how
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