NEWS 7


Personalisation concept launched


BASF is meeting the growing consumer expectation for cosmetic products that reflect the individual needs and nuances of their everyday world with a new concept for personalised cosmetics. Just as no two faces are the


same, lifestyles differ, our preferences and needs change, and each of us is subject to different external factors. To meet this challenge, BASF has designed four chassis formulations for Face Care that


target different consumer groups according to age, and their preferences in texture and naturalness. Each formulation is provided with two recommended boosters, e.g. to soothe and rejuvenate the skin, to offer urban protection or to increase skin firmness, that can be used to personalise the final application based upon consumers’ current needs. It is even possible to mix and match chassis formulations and boosters, resulting in countless combination possibilities. For Hair Care applications, BASF’s new concept comprises two chassis conditioner formulations and four boosters that offer volume, brilliance, anti- pollution, and suppleness to the hair – the latter two boosters being formulated according to the COSMOS Standard for Natural Cosmetics.


Key workers honoured with fragrance


Nineteen Symrise fine fragrance perfumers from around the globe participated in a project to recognise and thank all the first responders who make lives better during the COVID-19 pandemic. Each perfumer added one ingredient to the fragrance to create the Hero. Created with sustainable


ingredients, Symrise will donate the Hero cologne to front-line Coronavirus heroes. The fragrance is created to contribute to the wellbeing of those who wear it. Nineteen Symrise perfumers


from various countries worked closely together to create Hero, each of whom contributed one renewable raw material. Symrise will initially distribute the fragrance in the US, France, China, Singapore, Brazil and


June 2020


Dubai beginning May 19, 2020. Hero eau de colognewas


created for both men and women. It interweaves ingredients from traditional eau de cologne and brings in contemporary notes like Ambrostar, a Symrise captive, musk and vanilla. The result presents an invigorating and supportive fragrance that combines energy and comfort. The top note exudes a composition of Mandarin from Madagascar, bergamot with a boost of peppermint and ginger. The heart contains warm notes of ambrette seeds, orris and rose. The base note gives the fragrance fullness and modernity with guaiac wood, sandalwood, vetiver from Madagascar, cypress and renewable vanillin.


PERSONAL CARE EUROPE


BASF Personal Care and Nutrition GmbH


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