emulsification from KCC Beauty emulsions SeraShine® EM 801 (Argan) and
SeraShine® EM 807 (Coconut & Olive oil)
Superior penetration into hair
Enhances soſtness by up to 9% Strengthens hair by up to 82%
Improves combability and smoothness Improves hydration by up to 20%
Improved softness by reducing Young’s Modulus via tensile testing:
2.80E+09 3.00E+09 3.20E+09 3.40E+09 3.60E+09 3.80E+09
2.80E+09 3.00E+09 3.20E+09 3.40E+09 3.60E+09 3.80E+09
Control Neat Argan Oil 50% Neat Coconut
Control Neat Argan Oil 50% Neat Coconut
SeraShine® EM 801
10 20 30 40 50 60 70 80
0
10 20 30 40 50 60 70 80
0 + 1 hour + 1 hour
Cream base (Control) Cream base (Control)
+ 4 hours + 4 hours
Cream with 5% active EM 801 Cream with 5% active EM 801
+ 6 hours + 6 hours
Cream with 5% neat oils Cream with 5% neat oils
SeraShine® EM 801 6% 6% 20% 20% 8% 8%
10 20 30 40 50 60
-10 0
10 20 30 40 50 60
Improves hydration by up to 20% as shown by MoistureMeter SC measurements: Improves hydration by up to 20% as shown by MoistureMeter SC measurements: SeraShine® EM 807 SeraShine® EM 807
Oil/50% Neat Olive Oil
8% 5% 10% 10% 5% 8%
Oil/50% Neat Olive Oil
SeraShine EM 801
SeraShine EM 801
SeraShine EM 807
SeraShine EM 807
Improved softness by reducing Young’s Modulus via tensile testing:
Strengthens hair by up to 82% as shown by repeated grooming:
10 20 30 40 50 60
0
10 20 30 40 50 60
0 Untreated Untreated SeraShine EM 801 SeraShine EM 801 SeraShine EM 807
*reduction in broken hair fibres *reduction in broken hair fibres
SeraShine EM 807 80%* 80%*
Strengthens hair by up to 82% as shown by repeated grooming:
Strengthens hair by up to 82%
Enhanced performance of natural oils by
82%* 82%*
-10 0
+ 1 hour + 1 hour
Cream base (Control) Cream base (Control)
+ 4 hours + 4 hours
Cream with 5% active EM 807 Cream with 5% active EM 807
+ 6 hours + 6 hours
Cream with 5% neat oils Cream with 5% neat oils
Talk to us about the bespoke emulsification of your oils Styling Polymers
UV Absorbers
Natural Oil Emulsions Low Cyclics Emulsions Elastomers Fluids
Gum Blends www .k c c -b asild o n. c o m
Youngs modulus (Pa)
Average % change in hydration Average % change in hydration
Youngs modulus (Pa)
Average % change in hydration Average % change in hydration
Average no. of broken fibres Average no. of broken fibres
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