18 ANALYSIS


will contribute to defeating the COVID-19 crisis. Kumar will persevere as a supplier and manufacturer in hopes that our customers will persevere as well!” George Rosson, managing director of


Natura-Tec informed Personal Care of his team’s efforts to implement measures to ensure safety of staff while maintaining manufacturing output of Natura-Tec’s portfolio of natural ingredients. In addition, the company has worked together to put in place laboratory-scale production of hand sanitiser in order to supply the local town hall free of charge. In March, Natura-Tec were producing 20L-40L a week for civil servants and the police force in Frejus, France, who were previously suffering from limited stocks of sanitiser and are looking to supply the local hospital too. Global soap base and speciality


ingredients manufacturer, Stephenson, took steps to help support cosmetic brands and manufacturers in their production of soap bars around the world during the coronavirus crisis from its head office and manufacturing facility in Leeds, UK. Demand for its soap bases grew as the need for hygiene products intensified across the world. Sales and marketing director, James


Clews said: “The company is now experiencing a surge in client demand right across our range of soap bases, as hand washing increases around the globe and is certainly something we’re ready for. “The sales process can carry a long


latency, as with soap products, it can take several months to arrive at its destination. We’re certainly hearing lots of questions around capacity and are we ready to scale up when we need to.“ Stephenson launched its new soap free


syndet called Syndopal last year, with interest intensifying since the outbreak at the beginning of this year. The product’s pH 5.5-6.5 noodle base produces an ultra-mild feel ensuring superior cleansing, which is essential for cosmetic brands and manufacturers in their production of soap bars around the world. Revlon Inc. and Symrise entered into a


partnership to support local efforts to tackle the COVID-19 pandemic. The companies have leveraged their long-standing partnership to develop, manufacture and distribute hand sanitiser. Looking for ways to support communities in the pandemic, Symrise rapidly re-engineered manufacturing lines to enable the production of a new, FDA compliant formula, while Revlon leveraged existing packaging to bring the product to hospitals and frontline medical workers as quickly as possible. This project forms part of the Symrise approach to supply help in the current situation together with its partners. The joint approach with Revlon proves


PERSONAL CARE EUROPE


clearly how joining forces can help ease the situation. Both companies are working with local


governments to support those most in need near Revlon’s Oxford, NC facility as well as Symrise’s Teterboro, NJ facility. Products were distributed to hospitals, front line county workers, police and fire departments, and EMS personnel through North Carolinas Healthcare Preparedness Coalition and The Chief Officer Of Bergen County’s Executive Branch.


The impact on the market It seems clear at this stage that some sectors of the industry are going to be hit harder than others by the pandemic and the resulting lockdown. Products that have a strong association with socialising and ‘going out’ are likely to suffer more of a downward trajectory for some time. Fragrances, makeup and luxury products will come under this heading, while hygiene, cleansers and products seen as ‘basic necessities’ will see much less of an impact, even an upturn. Cornelius, an independent European


manufacturer and distributor of speciality chemicals and ingredients for the personal care sector, is providing simple formulations for the skin care, cosmetics and beauty industry in a bid to help get businesses back on their feet following the effects of COVID-19. Championing simple, reliable and


effective product innovation, Cornelius is urging other businesses, be it supplier, manufacturer, distributor or retailer to do the same by focusing on inexpensive consumer care regimes, touchless beauty experiences and fuss-free solutions that enhance the skin’s natural barrier against disease, pollution and more. Jason Fitzgerald, life sciences business manager at Cornelius Group, said:


“Economic hardship is a term that were all too familiar with today and the personal care sector is no different. The impact caused by an economic shutdown of this scale will continue to ripple throughout the industry in the months to come, especially when the sector thrives off product innovation, interactive touch and feel experiences and sales of in-store purchases. “To get the personal care sector back on


its feet, we must change tactics to evolve and flourish in the new normal. With innovation at the heart of our industry, product development must start meeting those challenges head-on. Between electronic devices that deliver instant radiance to spray and stick applications, touchless beauty experiences are going to be part of the new norm for consumers.” Cornelius will work in conjunction with its


principal care partners, including Silab, Bloomage, Jeen, Rita, Ronald Britton and Strahl & Pitsch to deliver simple yet effective formulations that enable consumers to stick to their easy-to-manage skin care and beauty regimes after emerging from lockdown. “Consumer spending will be much more


restricted in the months to come,” added Jason. “They are likely to purchase products that contain fewer ingredients from brands they know and trust. Premium and luxury products may also suffer in the short-term, but the industry must cater to consumer needs in the here and now.” The impact on the US cosmetics market


is also unprecedented, according to market analysts Kline, who have released their ‘Impact of COVID-19 on the U.S. Cosmetics & Toiletries Market’ report. The US cosmetics and toiletries market is on track to experience the sharpest decline ever recorded in the 60+ years Kline has been tracking the market due to the COVID-19 pandemic. So far, the 0.8% drop in 2009


June 2020


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