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Interactive


SLOTS BONUS HUNTERS BLUEPRINT GAMING


important to stress that only strong games will hold a player’s attention for the long term.


Obviously, an exclusive game launch with an influencer can also have the opposite effect should they stream a bad gaming experience. A session that sees very limited bonus action can turn players off straight away, so it’s a calculated risk on the developer’s behalf.


Steamers now play an important role in pushing a new concept or bonus game in a more instructional sense. Tey can educate potential new players, allowing them to jump straight into a game already knowing how a feature or particular bonus element works.


Online slots have now been enhanced to such a degree that they are fun not just to play but fun to watch as well. Do you think that slots and bonus hunts are becoming increasingly popular amongst people who simply just enjoy watching people play?


Te slots industry has evolved significantly over recent years. Affiliates and streamers are now hugely influential, drawing together substantial teams and gaining respect from operators and developers alike. It’s no coincidence that affiliate trade shows are now linked with major industry events throughout the year.


Slot games have to offer more than the simple ‘spin and win’ model. To stand out in a saturated market, suppliers must provide a product which fully immerses players; offering a journey which appeals to all. As console and PC gaming has shown over the years, products are more successful if they follow a film package format, incorporating storylines and characters the player can relate to. Building a relationship which keeps fans coming back for more is what we aim to achieve here at Blueprint.


bonus, which is why they are not as accessible as some players would like. Tat carefully developed hit rate for entry to a feature builds anticipation and creates the excitement around a slot which players enjoy and talk about.


How do you work with streamers to promote your games? How important are streamers when it comes to promoting new bonus features?


Tis is a fairly recent addition to our marketing strategy and has become more prevalent as streamers continue to gain followers and develop a more professional approach to presenting themselves.


Exclusive game launches through streamers are proven to have a positive effect on the initial performance, but it’s only the short period after a stream in which they can affect plays. It’s


In a saturated market, suppliers must provide a


product which fully immerses players; offering a journey that appeals to all. Products are


more successful if they follow a film package format,


incorporating storylines and characters the player can relate to. Building a


relationship which keeps fans coming back for more is what we aim to achieve at Blueprint.


What role has Blueprint played in the way bonus features have evolved over the years?


Being one of the first online suppliers to offer a multi-banded gaming experience and incorporating a variety of features into games, Blueprint has really pushed the boundaries of what makes a game. Utilising different varieties of bonus features, we’ve orchestrated them all in a way which has broken down barriers. Feature-rich games which traditionally were not popular in many parts of Europe are now gaining popularity through the exposure of our slots in various markets.


Transitioning traditional retail bonus favourites on which our design team cut their teeth, into the online gaming environment, has not only brought familiarity into online slots for many users, but introduced innovative bonus features to a new generation of players.


NEWSWIRE / INTERACTIVE / MARKET DATA P95


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