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Interactive


SLOTS BONUS HUNTERS EVOPLAY ENT. BLUEPRINT, MR. GAMBLE, SYNOT GAMES, EVERYMATRIX


Big Game Hunters: Eyes on the prize


There’s a world out there in which people pass their time watching others play games. It’s rather a big industry and its not just within the realm of videogames. G3 looks both inside and out at the growing slots Bonus Hunting phenomenon


“Bonus Hunts” in which players edit gambling sessions down to reveal bonus features are becoming increasingly popular. Tese videos regularly receive tens of thousands of views each week on YouTube and form part of a growing community where players also discuss their experiences via Twitter and increasingly busy official forums. Here players often also post pictures of their best wins online as well. Tis means that new games are reviewed almost instantly by players who in turn have an increasing awareness of bonuses and what they are like to play.


Te personalities of “Bonus Hunters” vary as does the way they present the games. Brash more outgoing streamers appeal to a younger


Bonus hunts can come in a number of different formats. Some are streamed live on twitch and then edited and later shown on YouTube. Edited videos sometimes reveal bonus features as they come in or the streamer will save all of the bonuses for the end of the video once the initial deposit has been spent while “sub specials” marking a landmark in the number of subscribers will often show higher stake bonus hunts.


P92 NEWSWIRE / INTERACTIVE / MARKET DATA


audience and often stream high stake videos while other streamers provide a more laid back approach offering honest opinions and insights into how these games are played.


One of the most popular bonus hunters is “Te Bandit” whose Bandit Slot Video Channel has 66.7 thousand followers. Te channel sometimes provides much higher stake videos as the “the bandit” hunts for the bonuses on classic online slots and checks out newer games for the first time while his website BackinaMo.com offers prize draws and discussions on other gambling related topics.


Meanwhile the Stop and Step Channel has 67 thousand subscribers with the host posting a live bonus hunt on Sunday from home which is then edited and shown on Monday. Te Stop and Step channel also provides edited online bonus hunt sessions and bonus hunts which are often filmed in high street bookmakers. Other channels such as Ryan’s Slots, Craig’s Slots as well as Jimbo Slots although less popular post regular post bonus hunts as well and have a loyal following.


Bonus hunts can come in a number of different formats. Some are streamed live on twitch and then edited and later shown on YouTube. Edited videos sometimes reveal bonus features as they come in or the streamer will save all of the bonuses for the end of the video once the initial deposit has been spent while “sub specials” marking a landmark in the number of subscribers will often show higher stake bonus hunts.


A crucial aspect of this growing phenomenon is that bonus hunts make playing slots online more sociable as they bring players together to discuss their favourite games as well as their


recent wins and losses. In addition streamers often play head to head online in slot “bonus hunt battles” adding another social element to online slot titles. Streaming also allows the bonus hunter to engage with viewers via chats meaning that they can sometimes even accept player requests for certain bonus features.


Te popularity of slot streaming means that gaming studios have reached a significant milestone. Online slots have now been enhanced to such a degree that they are fun not just to play but fun to watch as well. Tis is proven by the fact that videos posted by bonus hunters receive thousands of views within hours of being posted.


In order to achieve this developers have used innovative but proven maths and game play models including player choice when it comes to gambling for a higher value bonus. Popular themes and trademarks are also used.


Bonus Hunt videos provide further evidence that bonuses and the innovation behind them is absolutely key to player engagement. New types of bonuses offering original features and exciting game play characteristics are now showcased to thousands of players in growing communities every week. Tis in turn means that online slots are now so engaging that spectators are able to share in the excitement as well without even playing.


So just how important are bonus features? What games are really pushing the envelope when it comes to innovation and design when it comes to bonuses? How are bonuses and themes incorporated together to capture the imagination of players? How are manufactures making sure that their products stand out from the crowd?


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