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part of cruising with Virgin. It’s very different from anything provided by other cruises.”


LOTS TO FATHOM OUT In addition to the wearable technology, Virgin


Voyages has also heavily embraced smartphone technology, which means that passengers will be spending a great deal of time with the Scarlet Lady’s accompanying App. Te Virgin Voyages App is utilised to make bookings for the restaurants onboard and for providing room service. And if a passenger shakes their phone champagne magically appears in their room. Alerts are also used via the App to draw passengers’ attention to special activities taking place, such as a pool deck contest, or a casino slot tournament. Everything onboard is accessed via the App, so much so that the Scarlet Lady and her sister vessels don’t feature in-cabin phones.


Alerts are also used via the App to draw passengers’ attention to special activities taking place, such as a pool deck contest, or a casino slot tournament. Everything onboard is accessed via the App, so much so that the Scarlet Lady and her sister vessels don’t feature in-cabin phones.


Te Scarlet Lady launches with four and five night itineraries, all leaving Miami Florida. Virgin Voyages has partnered with Resorts World Bimini to offer an exclusive Beach Resort Club in addition to a further night’s stay at Costa Maya, Mexico itinerary, excluviesly with Virgin Voyages. Virgin Voyages Beach Club at the Bimini resort features a, full service bar, restaurants, beach lounge chairs and cabanas.


Several big question marks hang over the launch of Virgin Voyages new vessels. Can an audience be found for a cruising experience that targets a younger demographic was the obvious challenge before Covid-19 blew everything out of the


water. Now the task ahead of Virgin Voyages is to make cruising relevant again to a customer base that must be convinced to spend large sums on an all-inclusive cruise experience that won’t appeal to the traditional older generation of cruisers. But perhaps that’s Virgin Voyages’ trump card? Te chance that the more Covid- vulnerable will be desparate to head-off cruising again in the near future has the established cruise companies worried for their future and carrying significant debt into uncharted waters. Could Virgin’s appeal to a younger less fearful customer base prove to be the insurance it needs against the long-term effects of the pandemic? Time will tell.


NEWSWIRE / INTERACTIVE / MARKET DATA P49


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