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Interactive


SPORTS BETTING THE STATS ZONE


middleman


Stats Zone: Cutting out the


Rob Esteva, Managing


Director of The Stats Zone, explains the rationale behind the company's expansion into the B2B


space and why automation cannot compete with proper application and context.


Rob Esteva, Managing Director, Te Stats Zone


What is The Stats Zone?


Te Stats Zone has various branches to it but has primarily been a website which I launched five years ago with the idea of presenting stats- based articles across a variety of different sports. In that time, the focus of the website has evolved and is now geared more towards predicting the outcome of matches and events by combining expert analysis with data-driven insights.


Why enter the B2B space?


I mentioned other branches of the business and one of those involved being in the B2B space,


P124 NEWSWIRE / INTERACTIVE / MARKET DATA


Right now, we cover around 15 sports and over 200 unique competitions per year, which equates to around 500 events and matches per week, or roughly 25,000 events a year. Tat number will only increase as we have branched out into US Sports, with Major League Baseball season, for example, encompassing almost 2500 games in a season itself! We strive to cover all major sports, which means we are constantly reviewing and adding to our coverage.


What level of research goes into tailoring content for local operators and affiliates to ensure content is right for their specific audience?


where we provided content for a well-known third party for four years. We decided to end that relationship at the beginning of 2020 to move into the space ourselves and forge direct relationships with operators. Cutting out the middleman will lead to a more cost-effective product and allow for more seamless integration from a technical point of view. We believe we can create more dynamic and efficient solutions when given the license to do so.


How extensive is TSZ's B2B sports betting coverage?


We pride ourselves on using dedicated experts in each sport and region to ensure the content we offer is well-researched and curated using specialist knowledge. To use a recent example, we covered the Darts World Grand Prix sponsored by BoyleSports in its entirety and each match preview was written by one of the top analysts in the sport (3 Dart Analyst), and it is that approach which I believe sets us apart from our competitors. Our style and approach are very much tailored towards specific audiences and that extends to the language used and the betting markets we highlight, which can often differ across different countries and different sports.


How interconnected are the B2C and B2B parts of the business? When it comes to international fixtures such as Zambia vs Malawi for instance, how will the data differ? Does the type of data change, or the format?


What you see on thestatszone.com is a snippet of what we produce and is very much focused on SEO. A typical website preview is built around capturing an audience and giving the reader a quick synopsis of the event and a succinct prediction of the outcome, and this approach helps us reach the SEO targets that we


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