GSD Group Unveils Atari esports Hotel

GSD Group has unveiled its vision for pop culture and video game-inspired Atari Hotels with the first two destinations to open in Nevada and Arizona

Atari Hotels has committed to investing in esports, virtual reality and augmented reality technology


GSD Group hired renowned architecture and design firm Gensler ahead of the unveiling of its vision for a series of pop culture and video game-inspired Atari Hotels, with the first two hotels to open in Las Vegas, Nevada, and Phoenix, Arizona.

In addition, GSD Group has secured the rights to build future Atari Hotels opening in Austin, Chicago, Denver, San Francisco, San Jose, and Seattle. Announced earlier this year as an exclusive licensing agreement with Atari, the iconic entertainment brand behind video games properties such as Asteroids, Centipede, and PONG, Atari Hotels will offer guests a unique hospitality experience inspired by classic and modern video game culture.

Atari Hotels blends the past, present, and future of video games and entertainment for a destination that offers guests a one-of-a-kind hospitality experience, complete with state-of- the-art amenities for esports fans and content creators. Guests can enjoy the latest in video games, experience cutting-edge immersive entertainment, purchase exclusive Atari Hotels merchandise, and play the night away in retro- style gaming arcades. A speakeasy and fully

IGT announces sports betting partnership with the NBA


International Game Technology has further differentiated its PlaySports sports betting solution through a multi-year partnership with the National Basketball Association (NBA).

Under the agreement, IGT's sports betting customers in the US will be authorised to use NBA intellectual property, such as official data, team and league logos, in their sportsbooks directly through an agreement with IGT.

“Partnering with the NBA to bring official league data to our PlaySports customers further validates IGT's seriousness about delivering a sports betting solution for the US market and supports the 'all-

equipped nightclub will be available for adult guests, as well as themed restaurants and bars. Atari Hotels plays with the themes of retro- futurism, pop culture, and nostalgia — offering fun for the whole family.

“Like Atari’s legacy in innovation, Atari Hotels is infusing synthetic reality into every aspect of the hotel, creating an immersive hospitality and gaming experience for our guests,” said Shelly Murphy, Managing Partner, GSD Group. “From our virtual interactive world to the physical locations, every element of Atari Hotels will offer an authentic experience for everyone.”

Tom Ito, Global Hospitality Director, Gensler, commented on the announcement: “We assembled a multi-disciplinary design team with experts from hospitality to branding, sports, and digital experience design to develop a dynamic brand that is unmatched in the hospitality industry.

“Atari Hotels will create a world that caters to

gamers of all ages and experience levels, giving them a place to call home — a groundbreaking experience that shares Atari’s legacy of innovation,” said Fred Chesnais, CEO of Atari.

in-one' proposition that we offer," said Enrico Drago, IGT PlayDigital Senior Vice President. "With the rise in popularity of in-play, prop and parlay bets, having access to official, real-time NBA data feeds and league marks and logos positions IGT to collaborate with our PlaySports customers in creating highly compelling betting menus for sports fans across the country.”

“Tis partnership with IGT marks the first time a platform provider can offer an 'out of the box' authentic NBA sports betting solution to a diverse set of operators across the US,” said Scott Kaufman-Ross, NBA Senior Vice President, Head of Fantasy & Gaming.

“Tis agreement will allow regional operators across the country to have direct access to NBA assets to create the best NBA gaming experience and further engage our fans.”


A trio of 'music-based experiential hotel properties' will be built in Atlanta, Biloxi and Orlando with the first, a $1.2bn Biloxi resort, set to include a large performance venue, a 1,000-room luxury hotel and a casino.

Universal Music Group (UMG), offering music-based entertainment and Dakia U- Ventures, the entertainment impact investment group, have confirmed the launch of UMUSIC Hotels, a new global collection of music-based experiential hotel properties, as part of their previously announced joint venture. UMUSIC Hotels’ first three announced locations will be Atlanta, Georgia; Biloxi, Mississippi; and Orlando, Florida; with additional cities across the US and around the world to come.

US – INTRALOT is to partner with Simplebet to launch new in-play, real money micro-market betting opportunities for NFL, MLB, and NBA. Simplebet, a B2B product development company utilising machine learning and automation to enable Micro-Markets sports bets, will offer millions of new and engaging betting opportunities across INTRALOT’s Orion Sports Betting platform.

Simplebet’s proprietary real-time Micro-Markets pricing engine powers both the market mechanics of a betting market (i.e. creation, suspension, repricing, and resulting) and odds for each selection. INTRALOT and Simplebet will begin rolling out products for the NFL season and potentially later for the MLB postseason, with plans to launch for the next NBA season too.

“As we continue to partner with leading operators and suppliers across the sports betting industry, INTRALOT is a natural fit for us to not only showcase our product and proprietary technology this NFL season, but to also provide a best in class experience for fans, both in the US and globally,” said Chris Bevilacqua, Simplebet.

“As first to market with a truly scalable enterprise solution for Micro-Markets, we’re looking forward to our launch with INTRALOT.”


IOWA – William Hill US is expanding its footprint in Iowa through its partnership with Caesars Entertainment, with the addition of a full-service sports book at Horseshoe Casino - Council Bluffs and betting kiosks at Harrah's Council Bluffs.

Sports fans who visit either property can now sign up for the William Hill Sports Book app and place bets from anywhere in the state of Iowa.

Following last week’s approval from the Iowa Racing and Gaming Commission, customers can visit either retail location to open a mobile account and make their first mobile deposit. Following their first deposit at the sports book, customers will have the ability to deposit and wager from anywhere in the state or any William Hill sports book.

Iowa sports fans who sign up for the William Hill Sports Book app and make their first deposit are eligible for up to a $300 risk-free bet. The mobile app is available for download on iOS and Android.

Council Bluffs offers a full-service sports book with five ticket windows and four self-service kiosks, while Harrah’s Council Bluffs offers two self-service kiosks. The sports book locations and mobile app both offer an expanded wagering menu that includes InPlay markets and an array of sports and events.


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