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US OKLAHOMA - CASINO DESIGN Te Link at Choctaw Casino


Conceptualised as a “living” attraction, Te Link at Choctaw Casino & Resort - Durant, Oklahoma installation follows the hours of the day, changing from both day to night, as well as the changing seasons. Te Link features a setting of flora and fauna that offer a fantastical version of true-to-life woodland creatures.


Inhabitants of Te Link casually come and go from the glen, drawing viewers into their digital world. Animal appearances as well as delightful displays arise unexpectedly throughout the day and night, leaving visitors with a sense of wonder, waiting to see more.


“As industry trendsetters, we set out to create an attraction that couldn’t be found at any other casino resort,” said Skyelar Perkins, Senior Corporate Director of Slot Operations. “Our goal was to draw guests between our two casino floors and encourage them to stay and play in the adjacent gaming space by giving them something unique to enjoy. We know our guests expected an elevated experience at Choctaw Casino, and it’s gratifying to see we’ve delivered on that promise.”


Commissioned in partnership by Choctaw Nation and Gaming Capital Group, Te Link at Choctaw Casino & Resort – Durant was conceptualised, designed and animated by Te Publicity Lab, an integrated marketing communications creative solutions agency.


JCM Global serves as Te Link’s technology and hardware supplier providing design, installation and fabrication services through JCM’s Digital Signage Solutions. G3 interviews the protangonists in the creation of Te Link seeking to understand the motivations, the challenges in the design and execution of the project and the reaction of customers to the Choctaw Casino & Resort - Durant.


is a plant-less digital living wall The Link at Choctaw Casino & Resort – Durant is a new feature attraction that serves as both a stand-alone destination as well as a bridge between the resort’s two large gaming floors. Located adjacent to Guy Fieri’s American Kitchen + Bar, The Link serves as the resort’s digital response to other well-known gaming industry art installations


P34 NEWSWIRE / INTERACTIVE / MARKET DATA


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