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Interactive


SLOTS BONUS HUNTERS BLUEPRINT GAMING


Jo Purvis, Director of Marketing and Relationships, Blueprint Gaming


Could you describe the bonus features of some of your most popular titles or most recent games? How does the bonus feature fit in with the theme of the game and how does it appeal to players?


Our bonus features are carefully considered around how they fit a game’s theme and complement the overall gameplay. Tere are a ‘standard set’ of features which are a game designer’s staple diet, such as Free Spins, but the ways in which they are implemented are endless.


Our aim at Blueprint Gaming is to take the standard ‘go to’ features within slots and take them to the next level, adding extra aspects around the traditional concept which gives players far more interaction and entertainment. Our pre-feature selectors are particularly popular and have been implemented across a number of bonus features. Adding a selector for free spins versus volatility before entering the Free Spins or choosing a number of guaranteed Megaways before starting the bonus adds a level of engagement for the player, giving them further control of the game they wish to play.


Our latest bonus concept, Lightning Spins, is an example of how a generic feature, one which bridges games and themes, can become a sought-after tool for players and operators. Similar to our Jackpot King progressive system, which has gained a player following for the way it bolts on to any game and offers life changing prize opportunities, Lightning Spins can randomly add another layer of excitement from any spin and stake. Te feature builds anticipation which players love, as well as the unexpected nature that really appeals to them.


Goonies, Rick and Morty Megaways and Sausage Party are all linked to Film/TV. How do you fit in the theme of an IP themed slot such as these into the bonuses themselves?


Te film/ TV brands normally suggest bonus features which fit with the theme. Our designers work tirelessly to understand the IP by speaking with the brand owners and watching the


P94 NEWSWIRE / INTERACTIVE / MARKET DATA


Our aim at Blueprint Gaming is to take the standard ‘go to’ features within slots and take them to the next level, adding extra aspects around the traditional concept which gives players far more interaction and entertainment. Our pre-feature selectors are particularly popular and have been implemented across a number of bonus features.


content in question. Tis helps identify core elements of the IP which will resonate with players, as well as meet the expectations of a loyal fanbase.


Of course, characters are an easy win to incorporate into a feature bonus. Using the main or secondary cast members in a Free Spins bonus along with their recognised traits makes for a fun round, such as Vindicators Free Spins in our release, Rick and Morty Megaways™.


Most IPs will have a famous scene or iconic location which is instantly recognisable to the franchise’s fanbase and the wider audience, these unique moments can be embraced for inspiration and features within the game can be


built around them, such as the Fratelli’s hideout feature in Te Goonies, or the Great Beyond feature in Sausage Party, both equally identifiable and synonymous to the films.


What’s the process behind the development cycle when it comes to developing a bonus feature?


Bonus features tend to receive as much attention from game designers as the main base slot itself. To many players they are the Holy Grail, as the place they need to reach in order to secure big prizes.


In most cases, the opportunity to obtain a healthy win amount is contained within the


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