Tere’s no doubt that we’ll see a rush to the market when Germany eventually opens its new licensing regime. Despite all the regulatory discussions around the tougher restrictions that are likely to be imposed, Germany will still be an incredibly attractive marketplace for operators and suppliers. Te territory already enjoys strong customer engagement levels and revenues, and that’s likely to continue in the years ahead.
Alexia Smilovic, Chief Regulatory Officer Relax Gaming: Regulation of Germany’s online market has been long-awaited. Te industry was hoping for a more functional regulation, but in the absence of economic needs and with a drastic player protection agenda, the current framework is not necessarily compatible with what the industry expected of this highly anticipated opportunity. Tat said, there will be a fair number of operators looking to continue
Regulation of Germany’s online market has been long- awaited. The industry was hoping for a more functional
regulation, but in the absence of economic needs and with a drastic player protection agenda, the current framework is not necessarily compatible with what the industry expected of this highly anticipated opportunity.
their existing operations in Germany and grow their business. Many have been actively targeting players in Germany for years and view the new regulation as an opportunity to establish themselves further. Despite the current state of the framework today, the
industry has finally been given a legitimate seat at the table with the German authorities and it can only be welcomed. Hopefully, over time and through collaboration with the stakeholders committed to the regulation, better conditions can be achieved.
What makes the German market so attractive for online casino suppliers?
Tamas: Germany’s large population and relatively high average earnings in the country make the potential value of players high compared to other markets. It is also pretty well-established what German players like, which makes it fairly straightforward for an online casino supplier to cater for the local clientele. Tirdly, mobile usage is also a lot higher than your average market because of the good infrastructure, so it’s naturally compatible with where the gaming industry is right now.
NEWSWIRE / INTERACTIVE / MARKET DATA P83
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