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we cover around 15 sports and over 200 unique competitions per year, which equates to around 500 events and matches per week, or roughly 25,000 events a year. That number will only increase as we have branched out into US Sports, with Major League Baseball season, for example, encompassing almost 2,500 games in a season itself!


set. We naturally have a lot of flexibility when it comes to the B2C offering in terms of what we include and exclude, but the B2B product is provided in a structured format designed for seamless integration.


Tere is a much greater level of detail that goes into the B2B side of things, with a more substantial emphasis placed on using and applying data to markets. For example, we would include key stats that are tailored towards specific markets while also including various other bet-prompts linked to data and trends. Team news is also included, which is made up of predicted line-ups and injuries for relevant sports. We have more than a 90 per cents success rate in our predicted line-ups – a scaled back version of which occasionally makes it onto our website – and we are well aware of the value this provides in the industry.


In what ways does coverage of American sports tailored to US betting markets differ from other sports and territories?


While there are plenty of similarities, US betting places a greater focus on spreads, with markets such as winning margins and total points particularly popular, so our coverage of


US sports is reflective of that. I mentioned before about variations on the differing language used in our content and approach to US sports is a perfect example of this as we are sensitive to the unique terminology used by punters in different regions.


Why offer fantasy sports content? How do you differentiate from the myriad of other content creators in this space?


Fantasy content has always proven popular and successful on thestatszone.com, so by extension it is one of the areas we have looked to commercialise and provide for operators. Fantasy sports nowadays is increasingly wide- ranging as in addition to popular games such as FPL, NFL Fantasy and Fantasy IPL, we have seen the emergence of FanDuel, DraftKings and plenty of daily fantasy type games, not to mention the popularity of Football Index. Betting on metrics and systems built around points is becoming increasingly popular and we believe we are well-placed to offer informed content around a variety of fantasy-based games.


How do you analyse the esports betting landscape?


Tere has been significant growth in esports over the last few years, particularly in recent times where the lack of conventional sport actually benefitted the exposure of esports, but the betting landscape surrounding it is still very much in its infancy. We’ve typically focused on FIFA over the past couple of years and built various models designed to predict outcomes, particularly around LAN events. Performance Analysis is also relatively new in the esports sphere and we were fortunate enough to work directly with some of the top FIFA players in the world by providing them with expert analysis on the strengths and weaknesses of their upcoming opponents. As performance analysis in esports develops greater complexity, and exposure on television continues to grow, I fully expect the betting landscape to follow suit.


We are increasingly seeing automation and duplication in the sports betting industry. How important is bespoke and exclusive content?


It is fair to say that there are an increasing number of content-focused websites popping up that primarily use automation. Some do it well, some do it terribly, but it’s not something we have a particular interest in right now. We know data has a value and can minimise risk


NEWSWIRE / INTERACTIVE / MARKET DATA P125


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