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Interactive


GERMAN INTERSTATE TREATY ROUNDTABLE - REALISTIC GAMES, KALAMBA GAMES, ISOFTBET, BONUSFINDER.COM, PLAYSON, RELAX GAMING


There are several opportunities to support local casino growth despite the drastic change of conditions, and it will be an interesting challenge to maintain and even create player engagement in compliance with the restrictions. The acute tailoring of the casino offering to local players is a trend that can only develop further, so being able to successfully cater to Germany is a good warm-up for the increased competition on the horizon, especially in Europe.


Robert: Whilst online regulation is new in Germany, the market is in fact mature and has been for several years. Tis makes it very attractive to online suppliers, and I’m sure there are plenty waiting in the wings to enter with licensed operators. Tere are obviously preparations to be made and developers will have to tinker with their portfolio’s plumbing to meet the regulatory requirements, but I doubt that will be a deterrent to many.


Mark: Te slot and table games category has grown tremendously in the last 10 years in Germany and with data highlighting that slots make up most of the gaming revenue there, there is a great deal of optimism for the market. Tied in with the nation having a high GDP and historically an enjoyment of gambling, it has all the ingredients to be one of the most exciting markets in Europe, with recent reports stating the online casino market alone could be worth €5bn by 2024.


Fintan: With a large land-based casino footprint, it’s obvious that there is a strong gaming culture in Germany which, tied with a population of over 80 million, makes it a core market for any online operator. Many European countries have now introduced a licensing system and Germany is the main market still left to regulate so many people are keeping a close eye on the developments there.


Vsevolos: Germany has a strong audience already and there’s certainly an appetite from a wide range of players for experiencing entertaining slot games online. Most of the operators which are present there will strive to get the strongest position of market share in the coming months. Casino suppliers will also be eager to showcase their best-performing and most innovative slot creations to capture the interest of existing players.


P84 NEWSWIRE / INTERACTIVE / MARKET DATA


Alexia: From a supplier’s perspective, the German market is a real challenge. Te restrictions applied to online casino really water down the entertainment and excitement factors that suppliers have strived to improve for years. Yet, as long as Germany remains a key market for operators, suppliers will naturally follow.


Tere are several opportunities to support local casino growth despite the drastic change of conditions, and it will be an interesting challenge to maintain and even create player engagement in compliance with the restrictions. Te acute tailoring of the casino offering to local players is a trend that can only develop further, so being able to successfully cater to Germany is a good warm-up for the increased competition on the horizon, especially in Europe.


The new legislation includes restrictive measures such as stake limits and a jackpot ban. How will this affect the attractiveness of the region?


Tamas: Gambling will become more of a social thing because the maximum limit is so low. It's not exactly going to be the thrill of winning big - it will be the social aspect and making sure that retention factors, gamification, side missions and meta layers are really top-notch. Similarly, game production values will have to be high and match those of other entertainment media.


Robert: No one will know the effects of the new legislation until it is imposed. Moving from unlimited stakes to capped stakes and the removal of all games other than slots will naturally have an impact on revenues, but there are plenty of other opportunities to be taken advantage of by suppliers and operators.


Te market size is predicted to still be among the biggest in Europe despite the restrictions, with an existing player base that has room to grow. Te trick will be creating games that comply with the legislation whilst maintaining a high- level of entertainment.


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