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US OKLAHOMA - CASINO DESIGN


Moving through the RFP process, we realised we were an unconventional choice because the other companies that were participating were traditional signage companies – but what made Melissa reach out to us was our content.


Emily Wofford, Owner/Partner, Te Publicity Lab


Our goal was to develop something that could only be seen at Choctaw Resort - Durant. Our idea was to create a digital forest with a canopy that stretched across the walkway to draw attention from either casino floor and create interesting features with animals that would visit the glen and surprise and delight moments, like butterfly swarms and fireworks displays, that would encourage guests to stay and play in the adjacent gaming room.


Emily, how did The Publicity Lab become involved in The Link?


Melissa Cox with Gaming Capital Group reached out to us shortly after G2E 2017. She had seen our campaign work rebranding the Bluberi booth and liked the animation we had developed. She asked if we would like to participate in an RFP for a new video installation at Choctaw Resort - Durant.


What role did The Publicity Lab play in the development and execution of the project?


Once we learned of the opportunity, we wanted to better understand the goals the Choctaw and GCG had for the installation.


Te Link happens to sit at the nexus between Durant’s two major gaming floors. Since players tend to be creatures of habit, they were looking for an attract feature that would draw players between the two spaces and give them a reason to visit the adjacent gaming room that didn’t see as much traffic.


As a creative group, we saw this as a real advantage to think outside the box and create an experience with something truly custom, where the signage installation would be driven by the creative content concept.


Our goal was to develop something that could only be seen at Choctaw Resort - Durant. Our idea was to create a digital forest with a canopy that stretched across the walkway to draw attention from either casino floor and create interesting features with animals that would visit the glen and surprise and delight moments, like butterfly swarms and fireworks displays, that would encourage guests to stay and play in the adjacent gaming room.


Te concept also called for the team to break through a ponywall and create a stairway into the gaming space which would allow greater engagement with the installation.


Overall, our idea was to create a digital version of the Palazzo Atrium or the Bellagio Conservatory, where the forest would change from season to season, day to night and it would offer something new for guests to discover on each visit.


Why choose JCM as your tech-partner in the creation of The Link and how would you describe your collaboration on the project?


I credit Melissa with GCG for making the connection. At that same show, she saw great new technology from JCM that she really liked. She saw the opportunity to combine the strength of our content creation with JCM’s incredible product and technology services.


Partnering with JCM to bring this concept to life really leveraged the individual strengths of our companies. We drove the creative ideas and visual storytelling and design concept, and JCM brought the installation to life with the buildout and installation. It was an incredible collaborative effort and we’re looking forward


P38 NEWSWIRE / INTERACTIVE / MARKET DATA


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