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INSIGHT - LIECHTENSTEIN


Casino 96


Casinos Austria Int. doubles down in Liechtenstein


Casinos Austria International is expanding its business in Liechtenstein: Casino 96 in Balzers complements Casino Schaanwald as its second casino in the country.


“Balzers has a different target audience and geographically a different catchment area. We have strategically positioned ourselves in the far north against Austria and in the far south against Switzerland with different concepts. The second casino location underpins the claim to be one of the leading gaming providers in


Liechtenstein and to secure the location against the


competition in the long term."


Liechtenstein, but it is definitely the coolest. We are convinced that the market is not overheated, but that many guests have wished for the philosophy that we represent and that this has so far been missing in the market. Te name 'Casino 96' is derived from the Balzner postal code 9496. Te design and appearance stand for authenticity and technical innovations like the Diamond Jackpot, the first jackpot on a multi- roulette system in Liechtenstein. Te name should reflect the feeling of freedom and coolness, but also convey reliability. Our casino will be a place where you can feel comfortable. Our aim is to convey to our guests with personal service that they are welcome and can have a good time in a relaxed atmosphere. In terms of design, we wanted to move away from the traditional image of a casino in order to convey to our guests visually."


Tree years after its successful start in Schaanwald, CAI has opened its second casino in Liechtenstein in September 2020 with Casino 96 in Balzers.


Having previously positioned itself both in the north of the country directly on the Austrian border, CAI has now opened up in the south on the border with Switzerland. Te opening was originally planned for autumn 2019, but the start was delayed by a year due to construction objections. It has opened 75 slot machines and four tables for live games are available on 280sq.m.


Even after the shutdown, CAI's Casino Schaanwald is performing at a high level again, with the good levels of business allowing CAI to finally open its second casino


P32 NEWSWIRE / INTERACTIVE / MARKET DATA in Liechtenstein in September 2020.


Martin Frommelt, Media Manager of Casinos Austria (Liechtenstein) AG, said: "Te concept in Balzers differs significantly from Schaanwald. Te name and furnishings are unique and underline the claim to be a “different” casino that doesn't exist anywhere in the area. Last but not least, the design in the design of a traditional industrial factory is a reference to the location. Te casino is located on Fabrikstrasse, the name of which goes back to one of the oldest Liechtenstein industrial companies, which is now part of the Swiss Oerlikon Group and continues to be very successful.


Casino Director Christian Aumüller added: “Balzers may not be the first casino in


Chairman of the Board of Directors Dr. Martin Meyer commented: “With the Balzers location, a completely different casino concept is being implemented that does not exist in such a wide area. Balzers also has a different target audience and geographically a different catchment area. We have thus strategically positioned ourselves in the far north against Austria and in the far south against Switzerland with different concepts. Te second casino location underpins the claim to be one of the leading gaming providers in Liechtenstein and to secure the location against the competition in the long term."


Tree days before the opening, the start of Casino 96 in Balzers was duly celebrated on September 15 with a three-part pre-opening. At the big lunchtime reception, a large part of the Balzner Municipal Council, led by Head Hansjörg Büchel and Vice-Head Desiree Bürzle, as well as all the directors of the Liechtenstein casinos, were able to be welcomed, all of whom were therefore gathered at one event for the first time. In the evening the celebrations continued


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