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Interactive


BETTING ON SPORTS AMERICA DIGITAL - DECEMBER 1-2, 2020 WILLIAM HILL US


“We made some last-minute modifications to add betting kiosks and windows downstairs in response to the demand. We are really excited about it and have got to say thanks to the entire Monumental team who have been fantastic to work with. We feel really good about it and hopefully we will be able to get it over the line in early 2021 factoring in potential construction delays with bad weather. It is going to be really terrific.”


replica of what is located inside the Capital One Arena. Its design elements pay homage the history of sports and the local professional teams, including baseball stitching incorporated into the staircase railing, vintage lockers featured in the main bar, local sports memorabilia found throughout the space and sketches of local arenas printed on the ceiling.


Having interviewed Joe in the March issue of G3 about the Monumental agreement and the pop- up sportsbook, we asked what the rationale is for going permanent during a global pandemic.


“Te plan was always to build out a really nice bar-restaurant sportsbook inside the space previously occupied by a restaurant called Te Green Turtle. Frankly, it would have been open by now but for the slowdown in construction. Te betting volumes at our pop-up sportsbook has surpassed everybody’s expectations.


“Numbers have been strong – on the weekends there is a line out the door and down the street, albeit some of the line could be attributed to physical distancing. We have 14 kiosks people can bet on and seven windows open with no shortage of staff. Te area has been demoed – I walked the space a few weeks ago and the renderings which we released publicly show how good looking the facility will be.


“We made some last-minute modifications to add betting kiosks and windows downstairs in response to the demand. We are really excited about it and have got to say thanks to the entire Monumental team who have been fantastic to work with. We feel really good about it and hopefully we will be able to get it over the line in early 2021 factoring in potential construction delays with bad weather. It is going to be really terrific.”


Te Capital One Arena is sat atop one of the biggest metro stations in the country, Gallery Place, and is equidistant between the White


P108 NEWSWIRE / INTERACTIVE / MARKET DATA


House and the Capital. Despite its prime estate location, how do you attract customers beyond game days when the venue is lacking 20,000 fans attending the live sport? Joe believes the fact it is in-arena says something about how sports betting has developed in the last couple of years.


“Five years ago, it would be unimaginable for a sportsbook inside one of the prominent sports arenas in the country. Our view is that if you build a compelling place with quality food and reasonable prices, we should be able to get a good crowd in there both on game days and through those who work or live nearby.


“Importantly for our business, on game days if the Capitals or Wizards are playing, post-match, the bar and restaurant will still be open as the West Coast games will just be getting started. I


live in Las Vegas and the West Coast games are just starting as the East Coast games are finishing.


“Tere will be games to bet on – whether it’s the Dodgers, Sharks, Lakers, or Clippers. Of course, our venues will do particularly well when events are going on in the building, but we are also focused on the times when nothing is happening. It is a great place for folks to gather to watch and bet on sports.”


DIGITAL DIVERSIFICATION Recent months have seen William Hill launch


mobile sports betting in Illinois, Colorado, and West Virginia, adding to existing online offerings in Nevada, New Jersey and Iowa. In Q3, 72 per cent of William Hill US’ handle was through mobile channels. G3 asks William US’ CEO where is next for the operator’s app and website.


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