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Interactive


BETTING ON SPORTS AMERICA DECEMBER 1-2, 2020 THE STRATEGY ORGANIZATION


Te Strategy Organization: Property Intellectuals


Ahead of his appearance at Betting on Sports America - Digital, Josh Swissman, Founding Partner of The Strategy Organization, offers his thoughts on how casino operators are handling the current uncertainty and the long-term resilience of the approaches being taken


specialisation and experience in marketing, gaming and non-gaming operations, human resources, food and beverage, accounting, finance, and strategy. We can do whatever needs to be done for any property that is looking to refine and rethink their business model as they emerge from being shutdown and are still dealing everyday with this pandemic.


Josh Swissman, Founding Partner, Te Strategy Organization


Could you tell us more about The Strategy Organization?


We like to think of ourselves as a modern gaming and hospitality consulting firm. All of the partners within the group are fresh out of the gaming business so we can run across the entire spectrum of providing really high level advisory strategic services right through to being able to tactically implement against existing plans alongside property teams. We execute effectively because we are all still operators at heart and have a very fresh context when it comes to operations for gaming and hospitality organisations whether they're big or small assets.


In terms of specialisation, we like to think of ourselves as a complete offering in casino and all the different departments and verticals represented within it. We have got deep


P118 NEWSWIRE / INTERACTIVE / MARKET DATA


Founded as the Covid-19 crisis swept across the United States, would you say April was an ideal time to establish a consultancy firm?


Probably a little bit of both. I have to think about it both as a businessman and as someone who is in love with the gaming and hospitality industry. I guess my answer depends upon which lens I am looking through. From a general business standpoint, it is challenging to launch a business in the face of the biggest pandemic the world has ever seen and in an industry that is particularly hard hit amidst what was a nationwide shutdown in the States.


When we launched, literally every single casino in the country was closed so that wasn’t great for business development.


In a way it was also one of the best times to launch a business like ours as ultimately we want to help operators operate better. Whether this is to improve efficiency or marketing prowess, we want to help and there has been no shortage of gaming and hospitality operators that have required assistance since April. Te time is


We have got deep specialisation and experience in marketing, gaming and non-gaming operations, human resources, food and beverage, accounting, finance, and strategy. We can do whatever needs to be done for any property that is looking to refine and rethink their business model as they emerge from being shutdown and are still dealing everyday with this pandemic.


now for us to heed that call and come to the aid of the industry.


What has been the impact for operators on the Las Vegas Strip and the wider American gaming industry?


First and foremost, the most damaging impact of Covid-19 in the gaming business is the number of people who don't have jobs that did back in February. Many are looking to go back to work and are having a tough time finding something that is in line with their career path and experience. I cannot tell you how many friends and colleagues that are now out of their previous role and looking for the next big opportunity. Tere is a lot of uncertainty in the world and it's a challenging position to be in not knowing when you're going to be able to go back to work. Having a family to support only exacerbates those concerns and feelings of anxiety, so I think that is the biggest emotional impact that I'm seeing.


From a business standpoint, it depends what


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