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Interactive


BETTING ON SPORTS AMERICA - DIGITAL - DECEMBER 1-2, 2020 SHARP ALPHA ADVISORS


Sharp Alpha Advisors: betting intelligence drives performance


Prior to his appearance at Betting on Sports America – Digital on December 1-2, Lloyd Danzig, Founder and CEO of Sharp Alpha Advisors, offers G3 his insight on the US sports betting landscape.


Lloyd Danzig, Founder and CEO, Sharp Alpha Advisors


The industry is at an inflection point, with billions of dollars in annual growth expected for at least the next decade. While market leaders will continue to pave the foundation for this growth, competitive forces are such that early-stage companies are poised to capture enormous value in return for supplying much- needed innovation. The first sports betting “unicorn” has not yet been crowned, and perhaps has not yet been founded.


P112 NEWSWIRE / INTERACTIVE / MARKET DATA


In a wide-ranging interview, Lloyd explains why now is a great time to be an investor, the continuing significance of social betting stateside and the role of AI towards greater customisation and personalisation within the user experience.


Sharp Alpha Advisors is an advisory firm and consultancy that specialises in sports betting startups, investments, and technology. We help early stage companies that are leveraging innovation to capitalise on the growth of the industry. We also advise venture capital firms in sourcing and evaluating investment opportunities.


What advice would you give entrepreneurs looking to take advantage of the US sports betting industry?


Tere has never been a better time to be an entrepreneur with a passion for competitive entertainment, especially within sport betting. Te industry is at an inflection point, with billions of dollars in annual growth expected for at least the next decade. While market leaders


will continue to pave the foundation for this growth, competitive forces are such that early- stage companies are poised to capture enormous value in return for supplying much-needed innovation. Te first sports betting “unicorn” has not yet been crowned, and perhaps has not yet been founded.


On that note, I would advise any prospective entrepreneurs to absolutely try and bring their ideas to life, while keeping a few words of caution in mind. Being a die-hard sports fan or lifelong sports bettor is not sufficient to guarantee success. First-time founders reliably find it more difficult to raise capital than they ever imagined, though that seems to be the case in every industry. Adapting to the severe regulatory burden associated with gaming is a particular hurdle that many start-ups struggle with.


Ultimately, there will be more than enough reward to cover the risks incurred by sports betting entrepreneurs, but those rewards will not be distributed uniformly.


We are still in the nascent stages of sports betting in the US. How has Covid-19 impacted the sports betting investment landscape? Are there now greater opportunities for investors?


Putting aside the immense personal hardship caused by COVID-19 and noting that this is not a recommendation to buy or sell securities, the


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