INSIGHT ONES TO WATCH BLUE GURU GAMES
“In the short term, Barbara Bang aims to establish itself as a
prominent player in the iGaming industry. The studio plans to achieve this by continuing to
release high-quality games that appeal to a broad range of players and using innovative retention methods.” Artem Kozlov
designers who create visually stunning games with high-quality graphics, animations, and sound effects. Tese elements are carefully crafted to immerse players in the game world and enhance their overall gaming experience. Regarding game mechanics, Barbara Bang's games aim to provide players with unique and engaging gameplay. Te developer takes inspiration from classic games but adds its own twists to create something fresh and exciting. In addition, the provider’s products are designed to focus on accessibility and ease of use.
Do you have a standout title?
Te Barbara Bang Team can highlight Tale of the Nine Tailed as the standout title in the game portfolio. It offers an Asian-inspired atmosphere and it was released in March of this year. Tis slot has gained popularity across all GEOs, and when it was added to the new games section, the partners reported a 1.5x increase in total bets, thanks to this game. In Tale of the Nine Tailed, players can travel to a mystical land of East Asia, with 243 ways to win, stunning graphics, and calming sounds of the Orient. Te legendary 9-tailed fox randomly transforms symbols, and players can trigger Free Spins with just three Scatters, where the Wild Sakura feature rains down petals, turning symbols into Wilds and increasing the chances of winning big.
What's the vision for Barbara Bang?
In the short term, Barbara Bang aims to establish itself as a prominent player in the iGaming industry. Te studio plans to achieve this by continuing to release high-quality games that appeal to a broad range of players and using innovative retention methods. Barbara Bang will also focus on expanding its reach by partnering with more online casinos and operators worldwide. In the long term, Barbara Bang's vision is to become a leader in the iGaming industry by pushing boundaries and constantly innovating. Te studio plans to create mechanics and features to boost the market and become attractive for partners and players. Furthermore, Barbara Bang aims to expand its game portfolio to include a wider range of game types and themes.
Andy Braithwaite CEO and Co-Founder, Blue Guru Games
Why was Blue Guru Games established?
We noticed that games were becoming less intricate and interesting, and we identified an opportunity to create games that are not only fun to play but also explore interesting themes and topics such as historical folk stories like Spring-Heeled Jack or ecological issues as highlighted in our forthcoming game Otterly Amazing. We set out to create a brand that's known for great storytelling as well as great gameplay, and we've come a long way towards achieving that objective already.
What differentiates Blue Guru Games?
Our attention to detail is key, best illustrated in our audio, where we source instruments and sounds that are common to the time period and setting of a game. Tings got tricky with Curse of the Mummies, our Ancient Egypt-themed game, but we eventually tracked down the right family of instruments and replicated them - then we added club beats on top. We're obsessed with detail, but we're not making a documentary. It's important to have fun.
We approach all our game themes in the same way, discussing suggestions from the team as a group and researching them in-depth before choosing. We prefer to share interesting historical events that may not be widely known, such as Napoleon and his Generals fleeing from a hunt while being chased by thousands of tame rabbits, and bring those stories to life.
Stories are the way that people and societies bond and learn, and we love to share them. It also makes for really interesting discussions in the office, as we're always learning from each other, which is great.
Design-wise, what sets your games apart?
We have a broad range of mechanics, and it's important to us not to just clone an existing game or mechanic. Where we do draw from common game elements, we're always sure to adjust them to bring something more for the player. All of our art and animations are now completed in-house, and we receive a lot of praise for them.
We don't make it easy on the art department with our theme choices, but they appreciate the variety, and they've nailed it recently. We're strong now and we're improving all the time - it's genuinely exciting knowing what's coming from them in the future.
Do you have a standout title?
Te game that's captured the players' imagination the most so far is Napoleon Vs Rabbits. It's a fantastic theme, and the comedy element of the story led us to recreate it in a pixelated art style. It's not a typical slot mechanically, and we're thrilled that so many players keep coming back to this one.
What's the vision for Blue Guru Games?
We’re a year old if we take our first game release as day one and we’ve learned a heck of a lot in that year. We’ve made some welcome changes in the game development and maths area that are really starting to show fruit now.
We have a fantastic selection of themes and games in the making and we’re working on new mechanics and game styles too. We’re really happy with what we’ve achieved and we couldn’t be more excited about the future.
WIRE / PULSE / INSIGHT / REPORTS P99
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