INSIGHT ONES TO WATCH BETIXON
INSIGHT ONES TO WATCH BARBAR BANG
four jurisdictions. We are certified in over 12 other jurisdictions, and North America expansion is closer than ever.
2. Everything is in-house: we used to outsource some design when we started, but quickly realised that if we want to find our own way, we need everything in house. tech, art, anything, all in house and with an amazing small team.
Lior Cohen Co-Founder & CTO Betixon
“As a small team we prefer to focus on new mechanics and try to create different styles, we ask our artists to bring their own style, and keep bringing new styles when they learn something new.” Lior Cohen
Why was Betixon established?
Betixon was created to fill the gap that we saw in the industry for quality content at a fair price tag. a few years ago, if an operator wanted content, they had to pay crazy setup and monthly minimum fees or settle for low quality content at absurd prices. We were able to create in-house tech and games, which allowed us to offer a good product at lower rates. For a bootstrap company without any outside investment to compete with the industry giants, in-house maximum efficiency was key for our current and future stability as a company.
What differentiates Betixon?
Aside from the love of making games, there are three main focus areas for us:
1. Availability: we are in times where competition is fierce, there are more studios than ever, and this means that the value of content is degrading. together with certifications and licensing requirements and costs, revenues are dropping and sadly, we also now see studios closing, merging or selling at loss. Most operators are eager to get new content, but integrating a new studio is painful for them, even through aggregation. Often, they integrate a provider just to find out it covers only a fraction of their jurisdictions, or they are no longer in business. We gave ourselves a goal to be where our partners are, we are licensed in
P98 WIRE / PULSE / INSIGHT / REPORTS
3. Service: we are like a boutique studio, since we are focused on regulated markets our list of clients is manageable, which means our response time is fast, i think that almost anyone that is working with us can say that. We try at all times to treat any account manager, QA person, director or CEO the same and provide them with answers on the clock, no matter what time zone they are in.
Design-wise, what sets Betixon games apart?
A lot of studios sell their games as the best games in the industry. Many of them dare to try new styles and new mechanics and some are happy with pushing six clones per month, and guess what? both work if you play it right. As a small team we prefer to focus on new mechanics and try to create different styles, we ask our artists to bring their own style, and keep bringing new styles when they learn something new, because players are different from one another. Some players love fantasy, others prefer horror, so we try to provide the operators with a variety of styles and content to cater to their broad audience.
Do you have a standout title?
We have a few, we were lucky enough to get an early hit with Boots of luck, one of our first games, and we always compare new creations to it. Wild Wolf and the new two series: power- ups and unreel mechanics are performing extremely well with different themes, so we will keep pushing a lot more of these mechanics.
What's the vision for Betixon, both in the short and long term?
For the short term, apart from our slow and steady growth in the European market, after securing Ontario approval, the American market is currently our main target. As a young and small bootstrapped studio, we can decide where we go and how we do it, very easy. We see ourselves as a major player in the U.S market very soon, mainly because of our efficiency and focus. For the long term, we are exploring new verticals like live games which are very appealing for us, especially for North America. I am sure that we can create high quality live casino content with a fraction of the standard costs, and it tingles our fingers.
Artem Kozlov Marketing Manager Barbara Bang
Why was Barbara Bang established?
Barbara Bang aims to bring something new to the iGaming industry by combining the expertise of professionals with their own ambitions and creating trending games that appeal to a wide range of players. Te company does not use copy-paste and strives for a modern approach when creating and promoting games.
What differentiates Barbara Bang?
Barbara Bang sets itself apart from other independent game studios by employing cutting-edge technologies and innovative approaches to game development. Te company's Team of experts utilises advanced techniques from such fields as psychology, higher mathematics, data-driven development, artificial intelligence, and neuromarketing to create games that engage players on a deeper level and maximise results. Tis unique approach allows Barbara Bang to develop products that are not only visually stunning and entertaining but also tailored to players' specific preferences and behaviours.
Design-wise, what sets your games apart? Te studio employs talented artists and
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