INSIGHT ONES TO WATCH JELLY
INSIGHT ONES TO WATCH GAMING CORPS.
crying wolf – in the end, no one listens! We are about using maths and game features that encourage players to choose our games and play for a few more sessions and a little longer each time.
We wrap this in fun, edgy themes brought to life by striking design and big sound to draw players into the game and to provide them with the thrills and spills that keep them coming back for more.
David Newstead Chief Executive Officer Jelly
Do you have a standout title? Why was Jelly established?
To get back to what’s important – building games for entertainment that players want to play. Jelly's ambition is to make “everyone better off” – this philosophy underpins our approach to business by offering good value to customers, building strong and productive relationships with corporate partners, treating employees well, making a positive contribution to society and delivering a profit to shareholders that is fair but not excessive.
Plenty of game developers can produce a decent set of art and smooth gameplay. However, many companies just chuck out as many games as they can to ensure they enjoy landing page benefits - and the resulting performance.
We won’t produce simple or clone games so we can achieve that. We care and put time and effort into our games - like people did back in the day! We are really and truly proud that we aren’t a sausage factory churning out one after another, after another...
What differentiates Jelly?
People say you have to sell twice in this industry; once to the casino decision-maker and once to the player. I don’t agree; I feel that the player is all important and a casino manager knows and respects that. We don’t pay lip service or kiss ass.
Design-wise, what sets your games apart?
We’re not looking to be innovative for the sake of it, or because it’s a buzzword at the moment. Developers are seeking to differentiate themselves by adopting a new mechanic and calling it the next Megaways.
Many of us have been in the industry for years and fully appreciate a Megaways comes around only once in a lifetime. Shout too often and it’s
P92 WIRE / PULSE / INSIGHT / REPORTS
Te Pareto Principle applies to our game portfolio, as it does to all studios. Big Benji Bonanza has really hit the mark with players, taking them to our version of Wall Street where they can make a G and win up to 12,000x their bet. We get better with each title we develop, learning from our mistakes, taking our successes, and building them into our next run of games.
What's the vision for Jelly?
We’ve a solid business plan in place with a great product roadmap - so long as we deliver on both, I’m confident we’ve a very bright future ahead. Tat said, plans rarely go to plan so we must be ready to adapt to any bumps in the road.
We’ve a great team in place to allow us to do this, and our early slots are performing well. All the ingredients for success are there, we just need to make sure we bring them together in a way that allows us to stay ahead of the competition, and to keep our name in industry conversation.
Major focuses for us this year/early next include launching our proprietary remote gaming server, and strategic distribution partnerships that this brings, and putting our application in to get our hands on a licence to enter New Jersey, which will then be closely followed by other states.
“Major focuses for us this
year/early next include launching our proprietary remote gaming server, and strategic distribution partnerships that this brings, and putting our application in to get our hands on a licence to enter New Jersey, which will then be closely followed by other states.” David Newstead
Alex Lorimer, Chief Operating Officer Gaming Corps.
Why was Gaming Corps established?
Gaming Corps was founded in 2014 by people focused on gaming and igaming, with the goal to become a leading development studio by combining both sectors. Te company pivoted more towards iGaming when the opportunity became clear. Dominant players began to lose market share to up-and-coming studios that could produce quality products with leaner teams at keener price points. We had no technical debt, strong development capabilities and saw gaps in the market which we were able to capitalise on, quickly.
What differentiates Gaming Corps?
Since gaining an MGA licence in 2020, we have focused on investing in an experienced and talented team with a diverse product suite and branding opportunities for customers in-game. As various markets continued to regulate, we understood the importance of tailoring content to local markets and providing variety within the games portfolio became a key focus. We were agile, and this suited the market fragmentation, which gave us an advantage over some of the more established names. We knew we needed to capitalise on that to compete with some strong studios and, so far, the strategy is allowing us to go from strength-to-strength.
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