CANADIAN GAMING SUMMIT Metro Toronto Convention Centre June 13-15, 2023
"We've shown our digital gaming experience in New Jersey,
Pennsylvania and Connecticut. We have the advantage of working with our partners at The Ontario Lottery and Gaming Corporation to have one of, it not the, largest databases in Canada. Because they've been operating in the market for over two decades, we've created a product that's very attractive, user friendly and it's something that is going to grow over time."
spa and fitness centre, dozens of shops and restaurants, the Avalon Teatre - an intimate 1,500-seat venue - and over 30,000 square feet of meeting and convention space.
Operationally, Ray says Fallsview is not too dissimilar to stateside properties, but there are regulatory and legal differences a close eye is kept on. As such, Mohegan has an experienced team based in Canada to ensure the company is operating with the utmost ethical standards, compassion for team members and care for guests. A priority for Mohegan's Canadian land-based operations going forwards is having a greater emphasis on cross-border marketing.
"We don't attract as much business as I'd like to see coming from the American side of the border. Interestingly, the percentage of Americans that have a passport is quite low, so that's certainly a factor. But, given our proximity to the border - there is a bridge within a couple of miles of both our facilities - you'd think there would be more cross-border traffic."
On June 14, Ray is scheduled to speak on an esteemed panel about how established land- based operators can translate their core value propositions to digital at SBC’s Canadian Gaming Summit.
In conjunction with partners Kambi, Pala Interactive and Intelitics, the brand’s iGaming division, Mohegan Digital, created PlayFallsview, a digital gaming experience for the Fallsview Casino Resort. Digital doesn't just provide Mohegan the opportunity to convert land-based guests to online, but the other way round too.
"We have some digital customers who have never been to Niagara Falls and we are referring them to the land-based casino so they can get the full experience. We are actively using our digital offering to solicit guests into enjoying our full product range at our properties."
Alongside Ilkim Hincer, EVP & Chief Legal Officer at Hard Rock International, the panel at the Metro Toronto Convention Centre moderated by Tim Richards, EVP Digital Strategy at Everi, will examine how partnerships with regulators and First Nations will be key for incoming digital providers, as
P104 WIRE / PULSE / INSIGHT / REPORTS
will an understanding of how to fulfil customer needs across multiple channels simultaneously.
Alongside improving the igaming offering, Mohegan is working closely with a variety of regulatory agencies and partners in Canada. Not all the operator’s long standing American partners do business over the border, so new partnerships have had to be formed.
"I've always been a believer in regulators being our partners. Tey have a lot of control over our business. Tey can revoke or suspend your licence and issue fines so you want to work with them, not against.
"If you're not friends and treat them as your
adversaries, what's their desire to work with you and respond to enquiries promptly? To me, working with regulators and having them as part of our thought process is essential to running our business in a smooth and cohesive manner."
Te Canadian market represents a crucible for the convergence of igaming with mature markets in land-based gaming and provincial lotteries. In its first year, the legal igaming market in Ontario delivered $35.6bn in total wagers and approximately $1.4bn in total gaming revenue. Placing the province among the top five igaming jurisdictions in North America, Ray is excited by what he sees as 'a tremendous opportunity' evidenced by the 40+ operators already competing in the market.
"We've shown our digital gaming experience in New Jersey, Pennsylvania and here in Connecticut that we can operate in the online environment and succeed. We have the advantage of working with our partners at Te Ontario Lottery and Gaming Corporation (OLG) to have one of, it not the, largest databases in Canada.
"Because they've been operating in the market for over two decades, we've created a product that's very attractive, user friendly and it's something that is going to grow over time."
SOUTH KOREA
Later this year, Mohegan will open INSPIRE, a resort destination in South Korea which marks
"Te original bidding was back in 2016 when we began design drawings and outlining what the ultimate development would look like,"
Mohegan’s first foray into the Asian gaming market and the largest integrated resort in Northern Asia.
Mohegan INSPIRE’s centrepiece entertainment facility, Arena, is garnering media attention as Korea’s first state-of-the-art, 15,000-seat performance hall that can support various genres of live events, ranging from K-pop concerts to festivals, touring family shows and major sports tournaments with optimal acoustics, high grade comfortable seating and private VIP suites. Mohegan INSPIRE has announced its ambition to attract over four million guests per year with the help of opening the first specialised performance hall in Korea.
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