Pulse
LATIN AMERICA 27TH GAMING GROUP
Te key is striking a balance between decentralisation and centralisation to foster both entrepreneurial spirit and organisational cohesion. Each of the three assets operates as a separate company under the 27th Gaming Group umbrella. Tis structure allows them to maintain their individual identities, cultures, and entrepreneurial spirit. Decentralisation provides flexibility and autonomy to each company, empowering them to make decisions, innovate, and execute strategies.
As the Director of International Operations, I oversee the operations of all three companies, facilitating collaboration, sharing of best practices, and strategic decision-making across the group. A centralised structure ensures 27th Gaming Group can ensure consistency in brand positioning, quality standards, and compliance across its portfolio of assets.
As Director of International Operations, what’s your remit?
As the Director of International Operations for 27th Gaming Group, my role encompasses developing and executing international market expansion strategies, managing international partnerships, ensuring compliance with regulations, overseeing international operations, conducting market analysis, promoting cross- asset collaboration, and managing international brand management activities.
We have seen a number of countries across Latin America historically inhospitable to the gaming sector move in the right direction over the last year. What’s your assessment of Latin America’s regulatory landscape?
Latin America’s regulatory landscape for the gaming sector is evolving in the right direction. Te region is witnessing a trend towards legalisation, regulation, and market openings, with player protection and responsible gambling at its foundation. However, the regulatory landscape is still nascent, and operators must navigate the variations and challenges across different countries. It is important for operators to stay updated on the regulatory developments in each specific market they wish to operate in to ensure compliance and seize opportunities.
There is no one-size-fits-all solution to Latin American market penetration. Which countries are you looking to target and expand in?
27th Gaming Group is exploring multiple market expansion opportunities in Latin America, focusing on countries like Brazil, Mexico, Colombia, Argentina, Chile, and Peru. Brazil’s
P116 WIRE / PULSE / INSIGHT / REPORTS
Colombia has progressive
regulations and a growing online gambling market. Argentina, Chile, and Peru offer promising opportunities due to their history, regulated markets, and growing interest in online gambling. By
strategically expanding into these countries, 27th Gaming Group
aims to tap into the diverse Latin American market, cater to local
player preferences, and establish partnerships for growth.
emerging online gaming sector and impending legalisation make it an attractive market. Mexico’s long standing gambling industry and receptive regulatory environment create opportunities for gaming products.
Colombia has progressive regulations and a growing online gambling market. Argentina, Chile, and Peru offer promising opportunities due to their history, regulated markets, and growing interest in online gambling. By strategically expanding into these countries, 27th Gaming Group aims to tap into the diverse Latin American market, cater to local player preferences, and establish partnerships for growth.
How thorough an understanding of each market is necessary to success? What data is of most use to 27th Gaming Group?
A thorough understanding of each market is critical to the success of 27th Gaming Group’s expansion efforts. It is essential to collect and analyse relevant data to make informed decisions and tailor our products and strategies to the specific needs and preferences of each
BetConnections collaborates with leading companies to provide high-quality titles, ensuring a diverse content portfolio. The system allows for the
development of exclusive branded virtual lottery terminals (VLT) and multi-brand VLTs, catering to specific market demands. With IRON, BetConnections has
demonstrated its commitment to innovation and meeting the evolving needs of operators in the Latin American market.
market. Market demographics, regulatory frameworks, consumer behaviour, competition, and economic indicators are among the key data points that are most pertinent to 27th Gaming Group.
The sleeping giant, Brazil, is top of mind for many. With forward momentum in regulation, how is 27th Gaming Group gearing up to tackle this market as and when it eventually goes live?
27th Gaming Group is actively preparing to enter the Brazilian market once online gambling becomes regulated. Recognising Brazil’s vast potential, the company closely monitors regulatory developments, particularly within sports betting. Te company possesses expertise in online casino games and sports betting, aligning with the country’s evolving market. To ensure successful entry, 27th Gaming Group is identifying local partnerships, collaborating with established operators and stakeholders.
Te company is developing a comprehensive go- to-market strategy built to Brazil’s unique characteristics, cultural nuances, and regulatory frameworks. Te goal is to establish ourselves as a trusted and innovative gaming provider in anticipation of the market’s expansion.
BetConnections recently launched a new gaming system, IRON, for physical installations in Latin America. What jurisdictions permit this technology, and who is the target customer?
BetConnections has launched the IRON gaming system, specifically designed for physical premises in Latin America and the Caribbean islands. Tis innovative solution targets medium and small-scale gaming rooms that have outdated technology.
IRON fills a market gap by offering an affordable and functional solution. Te system is flexible, adaptable to different country regulations, and currently compatible with countries like Peru, Ecuador, Venezuela, El Salvador, Guatemala, Paraguay, Mexico, and the Caribbean Islands.
BetConnections collaborates with leading companies to provide high-quality titles, ensuring a diverse content portfolio. Te system allows for the development of exclusive branded virtual lottery terminals (VLT) and multi-brand VLTs, catering to specific market demands. With IRON, BetConnections has demonstrated its commitment to innovation and meeting the evolving needs of operators in the Latin American market, enabling smaller and medium-sized operations to enhance their offerings and deliver an exceptional gaming experience to customers.
What's next for 27th Gaming Group in Latin America?
27th Gaming Group is focused on capitalising on the immense potential of the Latin American market. By strategically targeting countries such as Brazil, Mexico, Colombia, Argentina, and Peru, we aim to expand our presence and deliver exceptional gaming experiences to players across the region. Trough our diverse portfolio of products and our commitment to innovation, we aim to establish 27th Gaming Group as a leading player in the Latin American gambling industry.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124
