Reports SLOVENIA - MARKET REPORT
LOTTERY TURNOVER 2019-2020 LOTERIJA SLOVENIJE GAMES
Lotto
Eurojackpot Vikinglotto
Class tickets Online games 3x3 plus 6 TikiTaka TOTAL
SPORTS LOTTERY TURNOVER 2018-2019 SPORTNA LOTERIJA GAMES
e-games - e-igre & Petica Predictive games - Cifra Plus Sports Bets - Prve Stave Virtual betting - Derbi in
Horse betting - Skupne Napovedi TOTAL
the tourism sector for many economic activities, as well as the economy in general. Due to the decline in international travel during the pandemic, global and domestic tourism industry suffered greatly in 2021, though slightly better results on tourist visits compared to 2020 were recorded. However, this is still far from the figures we recorded in the record year of Slovenian tourism in 2019.
“Slovenian tourists contributed a lot to the results of Slovenian tourism in 2021, especially thanks to the measures taken by the state to help tourism recover from the Covid-19 pandemic, including the introduction of tourist vouchers.”
Te Financial Administration department state- sponsored tourism voucher scheme is a stimulus package for the tourism sector and the vouchers are issued to Slovenian residents. Te first vouchers were valid for qualifying accommodation in Slovenia which are listed on
thinkslovenia.com. Adults vouchers were first issued in June 2020 for the value of €200 and children vouchers (under 18s) were entitled to €50 vouchers.
During the first month that it was launched around 130,000 Slovenians redeemed their accommodation vouchers worth €20m and within a year €146m was redeemed.
Ten from July 2021 a second round of vouchers were introduced for €100 and €50 respectively and these are available for various facilities including accommodation, restaurants, theatres, sports etc. Te vouchers run until June 2022.
P94 WIRE / PULSE / INSIGHT / REPORTS
TURNOVER 2020 TURNOVER 2019 €44.3m
€33.8m €4.5m
€7.5m €4.55m
€679,000 €1.8m
€97.2m
€51.3m €33.3m €4.1m
€10.4m €3.49m
€765,756 €2m
€105.6m
TURNOVER 2019 TURNOVER 2018 €1.23m
€1.12m
€10.95m €1.68m
€96.48m €673,328 €263,500 €111.8m
€10.91m €1.54m
€83.22m €854,794 €48,800 €98.4m
Due to the decline in
international travel during the pandemic, global and domestic tourism industry suffered greatly in 2021, though slightly better results on tourist visits compared to 2020 were recorded.
However, this is still far from the figures we recorded in the record year of Slovenian tourism in 2019.
Te Slovenian Tourist Board (STB) has been upgrading the promotion of its sustainable, authentic and boutique tourism packages with promotional and marketing campaigns in foreign markets to lure guests back to Slovenia.
Tis year they have re-launched the Zdaj Je Čas Moja Slovenia (Te Time is Now, My Slovenia) campaign, which is a central motivational campaign to invite Slovenians to take domestic holidays and to boost overnight stays and consumption. Tis will highlight lesser-known activities and destinations to provide a safe experience via the Green & Safe label which also raises awareness about sustainable tourism. Tis scheme was initially launched in June 2021.
SHARE 1.1%
9.8% 1.51%
86.76% 0.60% 0.24%
Tis will run alongside promotional campaigns for professions in the hospitality and tourism industry. Teir target theme this year is ‘active outdoor experiences and sports tourism.’
Te idea is to promote Slovenia via international sports events and join forces with sports ambassadors of Slovenia tourism and young athletes to boost Slovenia’s visibility worldwide.
Ilona Stermecki, Acting Director of the STB, said: “We are aware that tourist demand is changing in the aftermath of the Coronavirus pandemic. Tere are less and less sought-after destinations for mass tourism and there is a growing demand for individual and boutique tourist offer.
“Tis is where Slovenia has a big potential, which we will definitely seek to benefit from and use it in cooperation with the Slovenian tourism industry and other partners of Slovenian tourism to effectively recover and strengthen tourism after the crisis.”
In February this year most of the measures to limit the spread of Covid were lifted in the country and entry into Slovenia is possible without any vaccinated-tested-recovered conditions. Quarantine at home is abolished.
THE LOTTERY
Current gambling legislation only allows for two operators with the Classic Games of Chance sector so the market is fairly closed. Te proposed amendments would increase the number of Classic Game providers from two up to five.
LOTTERY SHARE 45%
35% 4%
8% 5% 1% 2%
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