INSIGHT
CASINO AWARDS - RISING STAR 2022 MARION ROSENEDER
Star Power Marion Roseneder
G3 speaks to Marion Roseneder – Casino Director of Casino Velden, Austria and winner of the Casino Awards 2022 Rising Star Award. We discuss her unconventional career path, the casino sector’s glass ceiling and how young talent needs to be nurtured in the gaming industry.
Marion, you studied Tourism at university, but what was your first contact of the casino industry?
As part of my studies, I undertook a practical training semester at Casino Linz, which was my first experience of the casino industry as a possible place of work. I helped organise events, which were focused on the tourism and service sectors, and I really fell in love with this business. Te casino business is all about having a connection with guests and sharing experiences, more so in fact than the hotel industry. If you have a hotel, for example, yes of course you have repeat visitors, but only for a few days per year. However, for a casino, repeat visitors are incredibly important, especially here in Austria. For many of our guests the casino is an extension of their living room, a place where they feel welcome and safe, which is what I really enjoy. For our colleagues, casinos are not just a place of work, they are somewhere that you spend part of your life.
What attracted you most to the casino industry from your experience in Linz?
I was intrigued in Linz. Te marketing manager gave me a lot of freedom to create events. It was my first job with my own responsibilities. I put a lot of energy into this role, but it was the freedom that intrigued me. At that time the core gambling business was very separate from the marketing side of the business, so I didn’t connect with the gambling element of casino gaming right away. Tat connection came later when I moved to Salzburg.
You joined Casinos Austria at the HQ in Vienna two years after your experience in Linz. Did you see yourself as eventually becoming a Casino Director back then?
P102 WIRE / PULSE / INSIGHT / REPORTS
To be honest, I didn’t envision myself as a casino director until it happened. I identify instead with the role I’m in at the time, though I always had the possibility to develop within my various roles. However, there was never a distinct career path ahead of me. When I joined Casinos Austria 15 years ago, the company was still very traditional. To become a general manager of a casino it was seen as essential that you’d arrive there via the casino floor. As I didn’t have this background, it wasn’t on my horizon to even consider such a career. I think this possibility only started to emerge eight to 10 years ago, in which the first general managers at Casinos Austria started to come from different backgrounds. And, even then, their backgrounds were not marketing, but rather administrative. So I had not many examples to follow in this respect.
In 2013 you moved to Casino Salzburg in a sales and marketing role, which transformed in 2020 to a managerial role at the casino. How did this happen?
I spent almost six years in Vienna at the headquarters working on a series of projects, the largest of which was the re-tender for the casino concession for Casinos Austria, which takes place every 15 years. As a result, I got to know every casino and established a closer connection to the core business, as this was an essential part of the re-tender process. As I mentioned, the usual career path with the company was from the casino floor, up through the ranks and then maybe to the head office in Vienna. My route was in fact the opposite. I started at the HQ and then travelled in the reverse direction to casino floor. I wanted to understand our business better, I felt like I needed to go to the roots of it. It was at this point that I began to learn more about the core gaming
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