Pulse
SPORTS BETTING BETCRIS
Anders Nielsen, Global Head of Sportsbook at global sports betting operator Betcris, sits down with G3 to discuss two of the topics set to go under the spotlight at SBC Summit Barcelona. Examining the repositioning of operators as entertainment companies and the future of sports
gamification, Anders cites the virtues of personalisation, localisation, and in-house collaboration.
worlds - entertainment, media, and sports
“We believe video content is the future because younger generations relate better to video content than the written form,” says Anders. “Video is something that is fairly new to us and enables us to reach our clients in a different way. Over time, we will be looking to integrate more features than are currently available at launch.”
Anders Nielsen, Global Head of Sportsbook, Betcris
Betcris recently introduced a new video channel,
Betcrisvideos.com, described by the operator as 'another step in the continued advancement of the digital entertainment and information space'. Developed with an aim to create premium content for Betcris’ regional markets, the channel will provide content about the company, industry news, how-to videos and more.
Te launch of the network follows a sharp rise over the past 12 months in the number of sports betting- and gaming-related video content, which is attracting significant views. Video has become one of the most sought- after formats for the sharing of news and items of interest.
P120 WIRE / PULSE / INSIGHT / REPORTS
Available through the operator's social media platforms, the content will cover topics that are localised and region specific. “Personalisation is something all operators should be focusing on. Tere are some good options out there and at Betcris we are working to improve our personalisation, predominantly using AI in our product offering.
“We operate in many different countries and, ideally, you’d like to have localised promotions on a country-by-country basis. Tis means you’d have localised pricing on e.g. the native national team, but you might not want to offer that price in other countries. Tis requires the ability to create, or at least influence, your own pricing. Not all operators have that.”
Why then, if personalisation is such a priority for operators, do operator landing pages look like those from a decade ago?
Betcris: Converging
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