side of the business and found pleasure in being much closer to the guests. I moved my family from Vienna to Salzburg for the job.
How different was the marketing role in Vienna as opposed to Salzburg?
In Salzburg our promotions were focused on the core business, for example, we promoted different target groups for slots, blackjack and hi-rollers, which involved discussions with the slots manager and table managers to really understand the specific needs of customers. I found this much more intense than in Vienna, wherein promotions were large in scale in cooperation with media and creative agencies, but naturally more superficial as well. Tis was the major difference that I wanted to experience when I changed my role. I wanted to really understand the wants and needs of guests who don’t come to a casino for the dinner or entertainment, but want a true gambling experience. Tis is something that I couldn’t learn at the headquarters.
P104 WIRE / PULSE / INSIGHT / REPORTS
“Looking back from the position of Casino Director, it actually seemed a quite logical next step for me. I didn’t see the path looking forward, though. Rather, I had people in my surroundings that saw my potential and pushed my limits. However, I didn’t
recognize this at the time, I only do this looking back. It was certainly not a career
path, but I had the capacity to take what was offered and make something of the potential.”
At the end of your time in Salzburg you had changed roles significantly. How did that come about?
We had a restructuring process in 2019, in which a lot of roles changed, including my marketing and sales manager role. At this time, a senior casino manager left Salzburg to transfer to another casino and this led to an opportunity to take over this management position. I had already been involved in a lot of administrative duties and had a good overview of the casino itself which meant that the transition was relatively straightforward. I had by then also undertaken further education in organisational development and coaching as I knew that my personal strengths lay in staff and people management. I was ready by then to take over more elaborate management responsibilities in Salzburg.
It doesn’t sound as though you ever had a career ladder in which the next rung was clearly defined?
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