IAGA SUMMIT FOCUS: GAMING INNOVATIONS & TRENDS ACRES TECHNOLOGY
“The monolithic legacy
vendors such as Bally’s, Light & Wonder, IGT, and Konami want to own everything from the slot machine to the
From a security standpoint, a rising tide raises all boats. Tat isn’t to say that cloud servers are never going to be attacked, but nine times out of 10 they are going to be way more secure than those used internally by operators. Tere are many benefits that come from leveraging a modern cloud solution.
EDUCATING OPERATORS ABOUT CASHLESS BENEFITS
Penn has got a cashless piece, 3Cs Technology, that Everi plays a substantial part in and we power the data and cashless transfer functionality. Tere has been an interesting paradigm shift insofar as we are educating operators as to why this is the way of the future. You don’t need to own the entire stack.
Returning to regulation for a moment, it is very unusual for them to be reviewing, certifying, and approving a multi-vendor system. Tere has been a lot of apprehension that has seen some jurisdictions more eager to move forwards than others, and that’s understandable.
Tere have been delays because they are trying to wrap their heads around how to apply existing regulatory regimes if they need to be modified. Several states have been changing cashless codified statutes and laws. 12 months ago, we weren’t licensed anywhere and now we’ve got nine or 10 licences including Pennsylvania, Ohio, and Michigan – essentially following Penn wherever they go.
We are expecting to have all 40,000 or so machines Penn has and, as such, to be licensed in every single one of those states. Of course, alongside all of this we are also working with other customers. We are laying the groundwork.
Due to the 90s operating model that the industry works in, we don’t have insights into the data we are generating. However, Penn has recently released their investors call demonstrating the benefits of having cashless after measuring 60 days before and after implementing the system.
From 53,000 cashless (mywallet) customers, Penn recorded an 18 per cent increase in the number of trips to the property and a 22 per cent rise in time-on-device. Tese are just some of the tangible operator benefits we are seeing in customer data from adopting a modern cashless approach and multi-party systems.
A MODERN ALTERNATIVE
A lot of what I’ve done since I joined Acres, not just with Foundation but with building first floor applications such as bonusing, player loyalty, cashless reconciliation – all the things we are going to need to build our own CMS – is to be a modern alternative from the legacy vendors.
Te monolithic legacy vendors such as Bally’s, P80 WIRE / PULSE / INSIGHT / REPORTS
Instead of the meat cleaver approach that you must transfer all data at one time, we can do this in real-time with minimal impact on operators. It’s been fun. I’ve taken great joy in trying to architect the provision of a modern data stack on primitive data types in the knowledge that five years from now we can take what we’re currently building and transition seamlessly. Ten we’re off to the races.
reports. There is nothing modular nor any open APIs, leading to a lot of frustrated customers because they have a tight grip on them and can’t change anything. Foundation is a completely open
ecosystem. We have open APIs and don’t charge
technology vendors. It is an unusual approach and breaks the industry mould.”
“From 53,000 cashless
(mywallet) customers, Penn recorded an 18 per cent
increase in the number of trips to the property and a 22 per cent rise in time on device. These are just some of the tangible operator benefits we are seeing in customer data from adopting a modern cashless approach and multi- party systems.”
Light & Wonder, IGT, and Konami want to own everything from the slot machine to the reports. Tere is nothing modular nor any open APIs, leading to a lot of frustrated customers because they have a tight grip on them and whereby they can’t change anything.
Foundation is a completely open ecosystem. We have open APIs and don’t charge technology vendors. It is an unusual approach and breaks the industry mould.
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