IAGA SUMMIT FOCUS: OMNICHANNEL PLAY’N GO
BREAKING DOWN THE OMNICHANNEL GAMING EXPERIENCE: ITS BENEFITS, OPPORTUNITIES AND CHALLENGES
- the igaming perspective.
Te world is changing. Fast. And even faster since the COVID-19 pandemic when we look at the way digital services and forms of engagement with customers have been adopted and expanded.
Across all sectors, they have become part of what consumers tend to expect and this by no means only applies to digital natives. As a result, we are also seeing more and more societies, particularly across Europe and the US, engaging in discussions or taking steps to increasingly go digital and cashless as the uptake of contactless payments continues to grow and cash payments decline.
Of course, these trends have also not gone unnoticed by the gaming sector. Te need to embrace them became particularly tangible as casinos were forced to close during the COVID- 19 pandemic. New ways of connecting with customers, offering contactless and cashless services had to be found and many casinos looked at expanding into online where possible.
Creating a true omnichannel experience, however, generally proved challenging as land- based and online gaming still mostly tend to be viewed and treated very separately from each other, both in terms of operations and in regulation.
‘Omnichannel,’ for us, therefore, very much stands for a change in mindset and opportunities to collaborate and build strategies together. It is a modern vision of a seamless and cashless gaming experience with the potential to break down the traditional separation between land-based and online gaming. It looks to draw out the best of both worlds and to create new, and arguably safer, forms of entertainment in the process.
And benefits for both sectors go beyond merely being able to connect with players via different channels with the right solution.
NEW ENTERTAINMENT EXPERIENCE
As a supplier known for our high-quality content portfolio and the over 52 games we create annually, the obvious benefit to dive into first are the opportunities that omnichannel solutions provide for offering new entertainment experiences.
For one, these experiences relate to the content itself and how it can be made available to players.
By moving away from the concept of traditional slot machines and, instead, using technology and infrastructure setups commonly used in igaming, operators can open up a whole suite of new games to players on the casino floor, which otherwise would not be available or only be
WIRE / PULSE / INSIGHT / REPORTS P67 “‘Omnichannel,’ for us,
therefore, very much stands for a change in mindset and opportunities to collaborate and build strategies together. It is a modern vision of a seamless and cashless gaming experience with the potential to break down the
traditional separation between land-based and online gaming. It looks to draw out the best of both worlds and to create new, and arguably safer, forms of entertainment in the process.”
Jessica Maier Head of Government Affairs Play’n GO
Jessica Maier heads Government Affairs at Play’n GO. In her role, she works closely with regulators and legislators, cultivating and maintaining meaningful and sustainable partnerships and leading the process to develop, grow and sustain a formal posture for the company’s public policy initiatives. Before joining Play’n GO, Jessica was Chief Risk Officer, Head of Legal and Compliance at Push Gaming, and prior to that a partner at a German law firm specialising in gaming law, where she offered risk assessment strategy as well as regulatory development and licensing advice to numerous B2B and B2C clients. Jessica is a member of the International Association of Gaming Advisors (IAGA) and Global Gaming Women (GGW).
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140
