IAGA SUMMIT: CEO ROUNDTABLE AGEM, AGA & CGA
different local and jurisdiction-specific approaches from a legal, regulatory, and technical perspective instead of the more homogeneous approach that may exist in other markets. AGEM wants to be a pathway and educational resource for those companies looking to the North America markets as they continue to evolve and these regulated gaming opportunities benefit our entire sector.
Do you have to be a manufacturer to be a member of AGEM? Ultimately, how do you represent everybody?
Te framework within our bylaws is that a company be a licensed, regulated gaming equipment manufacturer or equivalent to be a voting member/board of director member of AGEM. We also have over 100 associate members who are suppliers to suppliers, providers of niche components related to the gaming supplier ecosystem, payment providers, peripheral technology companies, law firms, accounting firms, banks and financial institutions and media/communication companies like G3, all of whom are key constituents of the regulated gaming space.
We all care and benefit from the growth of regulated gaming. AGEM wants to be a place where people can learn, communicate, and continue supporting the progress and growth of the supplier sector for decades to come. We can do that by communicating about common issues that affect everyone, such as the scourge of unregulated gaming that continues to proliferate in many markets and inflicting damage on the public and all stakeholders in the regulated gaming space.
We also want to inform those around us about the good deeds and benefits which result from the hundreds of thousands of dedicated employees in their respective communities and tens of billions of dollars of economic impact this industry sector provides. Tat impact is enormous and can continue being an agent of good as the gaming supplier sector continues to mature and grow.
AGEM can also be an education and advocacy resource within the regulated gaming environment on items such as technical standards, social responsibility, integrity, public policy and other issues that its members want to advocate for within the regulated gaming industry. AGEM members are compliance- driven organisations who operate in hundreds of regulated gaming jurisdictions around the globe, so finding ways to communicate with stakeholders on behalf of the entire sector is something our association wishes to do whenever the opportunity arises.
How would you describe the current supplier landscape? As casino operations in the US take off again, is this paying off in the supplier industry?
It's a landscape with plenty of opportunity. Suppliers have weathered the storm caused by the pandemic and, by doing so, given
P62 WIRE / PULSE / INSIGHT / REPORTS
“Based on the feedback and comments of those who
attended, [ICE 2022] was well-attended, exceeded expectations and was an
overall successful event that is well-positioned for a great 2023 show. ICE is an
important trade show for the global gaming industry. As a forum for members who exhibit, send teams and fully participate in the show, the feedback amongst various members has been positive with numerous members
already noting their plans to fully return for 2023.”
“We all care and benefit from the growth of regulated gaming. AGEM wants to be a place where people can learn, communicate, and continue supporting the progress and growth of the supplier sector for decades to come. We can do that by communicating about common issues, such as the scourge of unregulated gaming that continues to
proliferate in many markets and inflicting damage on the public and all stakeholders in the regulated gaming space.”
themselves the opportunity to continue supplying products and innovations to take advantage of those opportunities. Of course, the supplier sector continues to face ongoing challenges in the current environment.
It takes many months, if not years, to create, develop and get a product out into the market, so when you have to forecast and plan so far into the future from a technology and R&D perspective, supply chain issues and disruptions are amplified.
Looking ahead, you would need a crystal ball to predict whether there is some plateauing or stillness in the waters, so to speak, in the continued recovery of the U.S. casino industry, but AGEM’s member companies are poised to deliver and supply the products, equipment and services that U.S. casino sector requires.
What are AGEM's priorities over the next 12 months as we come out of the pandemic?
AGEM wants to continue as an advocate and voice to benefit regulated gaming and its supplier sector across all core markets.
An ongoing issue that confronts all of us are the continued operation of unregulated gaming machines, so AGEM wants to stand alongside the AGA however we possible to promote and defend those in involved in authorised, regulated gaming and continue shining a light on the harms caused by unregulated, illegal gaming when it is allowed to proliferate.
In addition, AGEM hopes to find ways to assist the industry on any efforts to update regulations, technical standards, or processes. For example, AGEM filed a petition in 2021 with the Nevada Gaming Control Board for implementation of cloud computing rules since that technology has become relevant to today’s gaming environment.
Trough that process, AGEM collaborated with NGCB staff/stakeholders and were able to garner consensus from the industry and regulatory authority on draft provisions that were supported by the Nevada Gaming Control Board, adopted by the Nevada Gaming Commission and put into immediate effect in late April. Tat is the kind of opportunity AGEM wants to capitalise on behalf of the sector we represent both now and in the future.
Looking at the trade show circuit, let's reflect on ICE London. What has been the feedback you've received from this year's show and, looking ahead to 2023, does AGEM's membership plan on returning en masse?
AGEM’s Director of Europe, Tracy Cohen, and AGEM’s current President, David Lucchese, were present at the ICE 2022 show last month in London. While I didn't get a chance to be there with another key trade show in the U.S. the following week, on a personal level, I look forward to being at ICE 2023.
With the pandemic upending the notion of planning travel months or years in advance, I completely sympathise and empathise with those that have been trying to put together international events which require sophisticated planning and logistics.
Te ICE 2022 team deserves a pat on the back for putting together this year’s show which, based on the feedback and comments of those who attended, was well-attended, exceeded expectations and was an overall successful event that is well-positioned for a great 2023 show.
ICE is an important trade show for the global gaming industry. As a forum for members who exhibit, send teams and fully participate in the show, the feedback amongst various members has been positive with numerous members already noting their plans to fully return for 2023.
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