With each new generation of players, we are provided with the opportunity to introduce responsible gaming solutions and encourage operators to normalise them as part of the gaming experience. Solutions such as limit- setting, set timeouts and more aren’t relevant if they’re not being utilized. Informed play can become part of the gaming experience from the onset, particularly as cabinets and devices have become so capable of delivering multiple messages simultaneously as part of a comprehensive entertainment experience.
Just as organisations such as GameSense have effectively demonstrated that informed play is for everyone, we need to communicate and align with each other about how we view responsible gaming. If we view RG as focused on players who already demonstrate problem gaming behaviours, we miss the opportunity to teach healthy play behaviours with sophisticated RG tools that can help prevent players from ever developing a problem in the first place. Instead of attaching a stigma to RG after the problem has manifested, let’s join together to support research that can help positively and effectively communicate to the public that proactive implementation of positive play is for everyone.
Hot topic number three: how will we lead responsible gaming efforts for sports betting?
When PASPA was repealed, those of us suppliers with skin in the sports game immediately set out to provide a superior sports betting experience while driving and supporting legal play. Responsible gaming wasn’t always on the agenda a few years ago when the industry came together to understand how it could best work with regulators, individual states, sports leagues and the like to provide a compelling, legalized experience. Now however, RG is as hot of a topic in sports as the college football transfer portal. Fortunately, organizations such as the Global Gambling Guidance Group (G4) and the Global Lottery Monitoring System (GLMS) recognise this and are standing at the ready to provide certification and support to sports betting suppliers.
In my view, the G4 certification is a badge of honour demonstrating forward-thinking applications of RG solutions and practices to ensure that sports betting has as robust of a positive play aspect as casino gaming itself. While I promised not to deliver an advertorial, I am admittedly proud that IGT has become the first gaming industry supplier to be G4-certified across gaming, lottery, digital and now…sports betting. I encourage you to join us in extending your commitment across the scope of your own entertainment offerings.
I also hope that the few sentiments that I’ve shared in this article can help to inspire continued engagement between IGT and other organisations on RG. In an era of increased importance for ESG ratings and sustainability measures, not to mention the significance of their related financial impact, responsible gaming has a unique opportunity to bask in the spotlight as part of a greater sustainability effort and garner renewed commitment and concentration. Let’s join together in celebrating this opportunity and enhancing our collaboration on RG efforts across our industry, in the spirit of positive play.
P46 WIRE / PULSE / INSIGHT / REPORTS
“In my view, the G4
certification is a badge of honour demonstrating
forward-thinking applications of RG solutions and practices to ensure that sports betting has as robust of a positive play aspect as casino gaming itself. While I promised not to deliver an advertorial, I am admittedly proud that IGT has become the first gaming industry supplier to be G4-certified across gaming, lottery, digital and now…sports betting. I
encourage you to join us in
extending your commitment across the scope of your own entertainment offerings.”
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