Interactive
SPORTS BETTING IMG ARENA
IMG ARENA: inside the ropes
The partnership with Scientific Games propelled IMG ARENA into the spotlight in 2019, but the sports betting service and content hub has been developing and honing its offer since 2012
Freddie Longe Senior Vice President, IMG ARENA
IMG ARENA is proud to partner some of the world’s biggest sports federations and we are committed to distributing official sports federation data and streaming content.
TIVE / MARKET DATA
G3 interviews IMG ARENA’s Senior Vice President, Freddie Longe, about the growth of the business and the specifics of the sports betting service offered by IMG ARENA
Could you tell us about how IMG’s betting and gaming business was founded and how it evolved into IMG ARENA?
IMG ARENA is a leading sports betting service and content hub that specialises in bridging the gap between our sports federation clients and the sports betting sector.
It was formally launched in November 2018 when our parent company, IMG, evolved the sports betting business we founded back in 2012.
Today, we work with more than 360 leading P92 NEWSWIRE / INTERAC-
sportsbook operators worldwide, providing services across live streaming, fastpath data and on-demand virtual sports products designed to evolve and inspire engagement by placing fans at the heart of the action.
We have partnerships with more than 40 leading federations, including the ATP, PGA Tour, UFC, Serie A, NHL, EuroLeague and the US Open.
IMG ARENA is partnered with some of the biggest sport federations in the world. Could you tell us more about the services IMG Arena offers in terms of supplying data to your federation clients?
IMG ARENA is proud to partner some of the world’s biggest sports federations and we are committed to distributing official sports federation data and streaming content. We focus on developing deep and long-term partnerships, sharing a mutual goal to protect and grow sport within the space.
Our focus has always been on fan-first engagement via the delivery of content and product innovations that fuel the emotions and excitement unique to world-class sport. We believe this can only be achieved by working alongside rightsholders to deliver official products that are true to the sports and events.
IMG ARENA processes official data for more than 45,000 sport events per year. Among these data services are our unparalleled tennis feeds, incorporating the ATP, WTA and ATP Challenger Tours, as well as three of the four Grand Slams: Roland Garros, Wimbledon and the US Open.
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