It’s all about what’s next from Aristocrat in EMEA
Aristocrat Technologies will be unveiling the next generation of premium licensed game concepts for EMEA gaming floors on stand S5-150 at London’s ICE Show on 4th - 6th February 2020, combining a powerful mix of exciting brand new platforms and pulsating new themes and base games to refresh existing installations.
Following on from the recent triple launch of the cinematic EDGE X, with introductory slot titles FarmVille, Madonna and Mad Max: Fury Road, three more spectacular globally-renowned licensed themes rolling out across the first three quarters of 2020 will also be on show. Tese will include: Te Walking Dead III, Game of Trones – Winter is Here and Star Trek: Te Next Generation. Each EDGE X title features a unique set of proven mechanics, packaged to deliver unparalleled player experiences.
One of Aristocrat’s most successful proprietary link brands, Cash Express is pulling into a new platform – the new Gen9 MarsX cabinet. Te classic, locomotive-themed, 4-level progressive link arrives in a new ‘Luxury Line’ livery with a range of videowall overhead display options and three hugely popular base games, 50 Lions, Buffalo and TimberWolf. Te popular flame55 cabinet benefits from the addition of two new big licence themes. Based on the CBS/Showtime hit TV Series, Billions certainly lives up to its name with an industry-first Mighty Cash Triple Up feature that can result in up to a 1,000x multiplier. Zorro Wild Ride continues another hugely popular brand franchise, blending proven mechanics from at least four other successful licensed Aristocrat games.
Te larger-than-life Helix Tower remains an
imposing centrepiece for gaming floors and the eagerly awaited Dragon Tower Jackpots is the latest newly released theme. Gold Stacks 88 Link makes its Tower debut in the MarsX form factor, with two new base game themes, Royal Monkey and Turtle Kingdom, due for release in dual screen format. Te first four Gold Stacks 88 linked games continue to deliver extremely strong performance in EMEA on both Helix XT and Arc Single portrait cabinets.
Still going strong five years on from its first reveal, Lightning Link benefits from the release or more new base games, with new mechanics designed to keep loyal devotees engaged – as does the similarly strong Hold & Spin portrait-format successor, Dragon Link. Both families also offer the option of higher denomination sets, especially designed for
IGT seeks to elevate the player at ICE London with its proven portfolio of gaming solutions
Under the theme, ‘Player-Driven Performance’, IGT will highlight a diverse range of innovative solutions within stand N3-160.
At ICE London, IGT will demonstrate how its portfolio of proven gaming solutions can elevate the player experience and drive growth for its customers around the world. Under the theme, ‘Player-Driven Performance’, IGT will highlight a diverse range of innovative solutions within stand N3-160.
Te Company will present the latest additions to its linked multi-level progressive (MLP) content library at ICE. IGT’s Bubble Blast game with the Spells N Whistles and Treasures of Atlantis base games on the PeakSlant 49 gaming machine will make its ICE debut. Backed by a deep library of proven IGT games, the PeakSlant 49 features a curved, 49- inch, ultra-high definition display,
wireless charging for mobile devices, and more. Te Company will also showcase a variety of dual-screen MLP titles such as Scarab Link, Fortune Link, and Fu Gui Long Feng on the CrystalDual 27 gaming machine.
IGT will present an expanded library of core titles that excelled in the Company’s internal and external testing processes and graduated as ‘Proven Performers’. Exceptional titles for the CrystalDual 27 cabinet will include Star Goddess, Lucky Buddha, and Twin Strike. Attendees can also experience engaging new ‘Proven Performer’ games such as Magic of the Nile on the widely placed CrystalCurve gaming machine.
Te company will showcase its multi-game content bundles with new, market-attuned USwitch content for the Cobalt 27 cabinet and diversity HD game suites for the AXXIS 23 gaming machine. Tese user-friendly game bundles feature a range of player-favorite IGT titles and recently released ‘Proven Performer’ themes for a solution that can easily be adapted to meet regional requirements and player preferences.
IGT’s new poker bar top cabinet – PeakBarTop will make its ICE debut within the Company’s stand. Te new cabinet elevates the player experience with its 23-inch curved display, USB charging ports,
privée areas and particular currency markets.
Vice-President of Sales & Business Development – EMEA, Erik-Jan van den Berg said, “Aristocrat continues to invest heavily in design and development of new concepts, in innovative hardware, captivating content and in manifold licences that resonate with players the world over. Tis has resulted in class-leading performance data across multiple cabinet segments with not just one or two, but a handful or more of diverse premium licensed solutions to offer players a varied mix of engaging entertainment. We look forward to working with visitors to our stand at ICE, to help navigate through the vast choice on offer and identify which options will work best for their venues.”
enhanced lighting and audio and more. Te PeakBarTop is backed by extensive focus group testing with operators, players, and also bartenders. Te cabinet will be on display with new and proven content such as Game King X, Ultimate X Poker, and Super Star Poker II.
IGT’s PlayDigital organisation will showcase its interactive content delivery solution, PlayRGS, with exciting new content such as Bill & Ted’s Excellent Adventure, and an omni-channel version of a classic IGT title, Cleopatra Gold. Te Company will also showcase the capabilities of its digital wagering platform, PlayCommand, in its ICE stand. PlayCommand offers customers a flexible toolkit of marketing, player tracking, and responsible gaming solutions that work across every digital vertical.
Play.AI, IGT’s artificial intelligence solution which offers tools to maximise revenues and minimise cost through machine learning will also be on display.
NEWSWIRE / INTERACTIVE / MARKET DATA P113
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