Online Tax Hike for Denmark in 2021 EMEA
Te tax on online gaming is being increased to 28 per cent of gross gaming revenue in Denmark as part of the government's 2020 budget
Te expected tax increase for the online gaming sector in Denmark will generate DKK150m extra revenue
UK – Praesepe made history last year when all of the company’s 157 venue managers, encompassing both the Merkur Cashino and Beacon Bingo brands, attended conferences held in Birmingham and London. Representing the first occasion that Praesepe has brought together all of its customer facing managers, attendees received briefings from the senior management team covering Business Development Strategy, Marketing, Servicing, Finance, Operations and Compliance, Product, Learning and Development and Human Resources.
Addressing the meetings, COO, Mark Schertle, took the opportunity to underline the sheer size of Gauselmann’s investment in the UK and the faith the company has in the industry. Confirming what will be a £45m investment in the core business, he said: “This level of investment will ensure that all of our venues over the next few years will be modernised to become the 'go to' place for premium low stake gaming experiences on the High Street. In terms of our machine strategy, there has also been a significant increase in investment into the products on offer across the Merkur Cashino and Beacon Bingo estate encompassing the Blueprint Aurora and Alphastar through to the Equinox cabinets.”
SPAIN – CODERE, Real Madrid's official sports bookmaker sponsor, has announced the launch of a new type of sports betting product called “Aerofootball Codere” in Spain, Mexico and Colombia. The sport is played by members of Real Madrid's first squad.
Ángel Fernández, director of Global Brand of Codere, explains: “Given the advertising saturation in football matches, we have no other alternative for differentiation than resorting to creativity. With our own sport, our particular competition, everything is easier. If we also do it with Real Madrid, then even better. This is how ‘Aerofootball Codere’ was born, a different way to achieve our goals through a commitment to creating unique content. ”
Codere’s new sport is a mix between air hockey and football. It is played with the feet, but instead of a ball Real Madrid players play with a huge disc, designed and created especially for “Aerofootball Codere”. The pitch is engineered in such a way that compressed air comes out from the ground so that the disc levitates slightly. In addition the pitch has six goals, three on each side.
The matches and highlights can be watched at
www.aerofootball.com. The original campaign was devised by the creative agency El Ruso de Rocky, which helped to conceive the new sport and is working in collaboration with MediaMonks in the production of a campaign that will be present on television and on digital media.
P18 NEWSWIRE / INTERACTIVE / MARKET DATA DENMARK LEGISLATION
Te tax on online gaming is being increased to 28 per cent of gross gaming revenue in Denmark as part of the government's 2020 budget, with an expected increase of DKK150m in new tax likely to be generated. Te eight per cent tax increase will commence in 2021 with the aim to provide problem gambling funding.
Spillemyndigheden, the Danish gambling authority, has also announced a series of changes to the certification and licensing of online casinos and bookmakers, which will come into effect in 2020.
Changes include online gambling companies being required to comply with strict deposit and wagering limits and to include links to aid organisations and the official self-exclusion register on their websites. Te changes are intended to give online players more control and a better understanding of their gaming habits.
Every player must determine a fixed betting limit from the beginning of next year with
Ireland Fitzwilliam Card Club closes in Dublin
After 16 years of operation, Dublin’s Fitzwilliam Card Club, a private members’ casino, has been forced to close with 78 people losing their jobs. Its owners, Te Golden Horseshoe, said it would cease trading ‘effective immediately.’ It laid the blame at the door of the Gaming and Lotteries (Amendment) Act, 2019, claiming that parts of the new act made its operation impossible.
Te new amendment stated that licences would only be offered to venues where the chances of winning for all players, including the banker, were equal, therefore removing any house edge from the play. Table games, such as roulette and blackjack, normally include a house edge of around two to three per cent, allowing the casino the chance to make money from their games.
Te Fitzwilliam Club said the Act made it illegal to offer gaming without a ‘gaming permit’ or a ‘gaming licence.’ A spokesman explained that the Fitzwilliam had
consulted with the Government before announcing the closure.
“Neither of these options was available to the Club consequently the Fitzwilliam Card Club was forced to close,” a spokesperson for the Fitzwilliam said. “It is with great sadness and regret that we make this announcement.
“Understandably, our concentrations will now be with our staff to ensure that they are appropriately catered for, particularly at this time of year. We would like to thank all of our staff for their commitment and hard work over the past 16 years.”
“We sought to engage with the Government and opposition regarding the threat posed by the legislation to our business. Sadly, our pleas fell on deaf ears and an amendment was not granted to safeguard the business and our 80 employees,” the spokesperson added. Te Golden Horseshoe reported losses last year of €269,000 with turnover of €2.6m.
online casinos, which can refer to a period of one week or one month. To comply with the relevant anti-money laundering arrangements, higher deposit amounts and limits must be checked by casinos and enable players to receive an account statement which details all payment and player activities. Previously, this was limited to a period of 12 months.
Te regulatory changes come weeks after the announcement that taxes for online gambling providers are to be raised by 8 per cent from 2021. Spillemyndigheden offers the national self-exclusion register, ROFUS, that online providers will need to provide a website link in 2020. Te personal data is stored centrally and is available to the systems of all online casinos, preventing a re-registration of an excluded person. At present, 47 online gambling companies have licenses to offer online casino games and sports betting in Denmark, with 131 registered websites distributed amongst them. Licenses are valid for five years, after which providers must apply for a renewal.
Malta
Te Malta Gaming Authority has granted its approval for Soft Construct (Malta) Limited trading as BetConstruct, to supply its Live Casino games to the MGA licensed operators and B2C customers. BetConstruct views Malta as one of the key jurisdictions. Receiving a certification from it powers the company to extend its scope of operation by offering a unique live casino to both local operators and those who also work under the approval from MGA. “Te long-awaited accreditation granted by the Authority widens the path of our operation and the outcomes are yet to be enjoyed.” says Karine Kocharyan, Head of Licensing and Certification at BetConstruct. “Still, this milestone is another firm step made to strengthen our Live Casino and its game development that sees no limits in inspiration and creativity.”
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