algorithm, we make decisions on which games to release. Additionally, these rankings inform us about what type of games perform the best. One surprise this year was that our non- spinning game, Test Your Strength, was a huge success. Tis has resulted in us developing an entirely new category of games, for a market that is hungry for one.


Everything you produce is created in-house. What is the relationship between animation, sound design and artwork with a game’s verticals?


One of the reasons we’re so efficient is that we have constant collaboration between departments at DWG. Artists design symbols knowing how they will be animated later, sound is selected to match the overall theme of the artwork, and of course math and programming are involved nearly every step of the way in the process of game design. All our departments are interwoven and a change in one discipline can have a ripple effect throughout the design process.


Do you take a different approach to designing a game such as Wealthy Pig, for example, as opposed to a game such as Wonders of Africa? How do you target specific demographics through design?


As we create so many games, we can take risks and experiment with new themes. Because of the efficiency Casino Core affords us, we give game designers and artists the freedom to take risks and innovate. With this variety of games, we can create packages of games for every demographic. In general, we focus on programming a great game with quality math models and art first, then match them to the appropriate demographic once we receive data on the performance of the game.


How culturally respectful are you during the process of designing a game?


We take care to be respectful of the cultures represented in our games. Part of our development process is to screen for potential offensiveness and if we find any issue we are quick to fix it. In general, we’ve found our most inclusive games to be the most successful, so we


The market is saturated with video slots, which is why steppers perform very well in every vertical that we enter – whether it’s land, social or RMG. I see more emphasis on quality stepper games as an upcoming trend. On the other side of the coin, non- spinning games will also become more prevalent in RMG and social gaming – because they offer something different.


P88 NEWSWIRE / INTERACTIVE / MARKET DATA strive to make more of those types of games.


Like the cover of a book – on a landing page the player sees one screenshot and the game title. How do you engage a player into playing a game from this tiny amount of detail? How do you make your game really stand out from the competition? I must give credit to our art team here. When the art team designs game logos and posters, they are mindful that the final product will end up in a thumbnail image amongst 100s of other games. We do our best to create images that will stand out from the crowd.


In what direction do you see the future of slot design heading?


Online there will be more stepper and non- spinning games, such as our Test Your Strength game. I believe that every online casino’s catalogue should be comprised of at least 15 per cent stepper games.


I think the market is saturated with video slots already, which is why we have seen steppers perform very well in every vertical that we enter – whether it’s land, social or RMG. I see more emphasis on quality stepper games as an upcoming trend. On the other side of the coin, non-spinning games will also become more prevalent in RMG and social gaming – just because they offer something different.


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