Preview
UNITED KINGDOM ICE London 2020
Clarion invites visitors to step into the future at ICE 2020
Clarion Gaming is encouraging its stakeholders drawn from every gaming vertical within the global industry to Step, Leap, Dive and Look - Into Te Future, with this year’s creative digital and print campaign.
Te campaign, in support of what’s widely regarded as being the most progressive and forward thinking gaming event on the international calendar, has been deployed as the industry's attention is focussed on London and the thousands of product innovations that exhibitors will be presenting on the show floor, alongside the agenda setting strategic content that will be debated at the co-located ICE VOX.
“Te 35,000-plus visitors who attend ICE London, many of them travelling thousands of miles to be with us, aren’t interested in the past – they want an insight to the future,” stated Clarion Gaming Managing Director Kate Chambers. “Whether delegates are interested in future technology, future regulation, future trends, future lifestyle changes, opportunities or challenges - ICE London is the place to be. Other events may be more comfortable with the
ICE VOX FEATURES MOST SENIOR AND DIVERSE SPEAKER LIST ON RECORD
ICE London’s acclaimed reputation as the most important centre of learning for international gaming professionals has been underlined with confirmation that the make-up of speakers bringing 2020 vision to this year’s ICE VOX will be the most impressive in terms of seniority and diversity of the event’s history. Daniela Johansson, Deputy CEO and Chief Responsibility Officer, PAF, Monika Racek, CEO, Admiral Casinos and Ulrik Bengtsson, CEO, William Hill will be among the 200+ speakers sharing their insight and knowledge at ICE VOX.
Previewing this ground-breaking edition of the P108 NEWSWIRE / INTERACTIVE / MARKET DATA
status quo, but our passion, and that of our stakeholders, is to embrace what’s next, hence the 2020 campaign in support of ICE London and ICE VOX.”
Explaining the background to, and inspiration for, the campaign, she added: “On the basis that you can’t go wrong by taking stock of what your stakeholders think and say, our 2020 theme was inspired by a quote from Richard Schuetz, who has held many senior positions in the industry.
Richard said, and I quote: “At ICE, one sees the latest technologies, which is why I always argue that ICE is like stepping into the future. Tat is the magic of ICE.” We are of course grateful to Richard for his kind words and for providing the inspiration for our creative campaign, which I’m sure will connect with stakeholders across all of the verticals served by the ICE London brand.”
two-day conference, Clarion Gaming’s Sadie Walters said: “For 2020, we will feature an unprecedented amount of C-Level speakers with some of the most influential decision makers and thought-leaders from across the entire global gaming ecosystem primed to provide insights and knowledge tackling the biggest issues in global gaming. This year’s edition will feature 48 hours of learning delivered by key speakers drawn from both within and outside the gaming industry who will deliver tangible benefits that delegates can take back to their businesses and improve performance. We have worked closely with the industry to ensure ICE VOX reflects the dominant themes and trends, hence the inclusion of a second day for the Casino
"We go into ICE London 2020 on the back of significant and consistent growth. Te brand is experiencing the most successful period in its history. In fact, since we moved from Earls Court to our home at ExCeL London, attendance has increased from 21,336 in 2012, (the last edition of ICE to be held at the Earls Court Exhibition Centre, London) to 36,093 (2019).
Over the same period the number of exhibitors has increased from 430 to 612, the net floor space has grown from 22,500sqm to 47,500sqm and in 2019 ICE attracted visitors from 155 nations. In terms of physical size ICE 2020 will occupy 39 of the 44 halls at ExCeL. We have introduced a new format and new tracks for ICE VOX, our Totally Gaming Academy will be providing taster sessions of its courses and we have introduced major new features, not least the Esports Arena that will co-host a $250,000 US prize money tournament. Add to this our Pitch ICE initiative for fledgling businesses and upwards of 70 first time exhibitors and you have an incredibly exciting, vibrant and best in breed gaming technology proposition.”
Conference focussing on hospitality, tech and innovation and an entire track dedicated to Advertising & Marketing.
“One of the most notable aspects of this year’s line-up of industry leaders is the representation of diversity across the board,” Sadie added. The line-up features several women of C-Level or above, which is hugely encouraging in terms of highlighting the growing position of influence women have across all levels of seniority throughout the various sectors of gaming. As our team continues to deliver a fresh new conference of prominent voices whom attendees may not have engaged with before for ICE VOX 2020, we hope to continue to see that number increase, so watch this space!”
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