Today’s demographic wants the freedom to receive their money fast and in a safe, secure way that allows them to spend it how and when they choose. Digital wallets, including ours, are the solution, reducing friction in payments and enabling funds to be accessed whenever and wherever players want them.


for players, elongated withdrawal times in a digital age are proving to be a significant pain point.


Today’s demographic wants the freedom to receive their money fast and in a safe, secure way that allows them to spend it how and when they choose. Digital wallets, including ours, are the solution, reducing friction in payments and enabling funds to be accessed whenever and wherever players want them. Instant cash-out addresses the player’s need for instant gratification but also provides a serious competitive advantage for operators. But it doesn’t stop there, we’re also able to tweak the standard digital wallet offering to augment it towards providing a tailored betting experience. Whether that be notifications or automated KYC processes – the possibilities are endless.


A quarter of UK betting shops have been slated for closure following restrictions cutting the maximum stake of FOBTs from £100 per spin


to £2. What is the future for betting terminals?


So much of this year and last has focused on the fallout from FOBTs. We need to move on from that; self-service betting terminals (SSBTs) are key to the future of retail and operators are catching on fast. We’re already seeing change happening in real-time, with many of the more forward-looking operators revamping and modernising their shops with a focus on enhancing customer experience.


Tis digitised, in-store convenience is set to be a major part of retail’s re-vitalisation and cashless payments will be a key part to making this experience work. Payments technology integrated with SSBTs will not only make the self-service experience fast and paperless, but also intelligent.


At the end of the day, it’s all about providing for a betting environment that customers want to spend time in. As well as giving players the


freedom to enjoy the experience more by making bets and payouts faster, payments technology also ensures that players receive notifications on progress and be ready to place another bet. Our aim is to make the time spent processing a transaction as short as possible, which is especially valuable when the start of the race may only be seconds away.


Innovative new technology has flooded the retail sector, particularly mobile-first solutions. How have operators reacted?


Mobile-first solutions are an excellent indicator for the direction we’re going in as an industry. Players want a mobile-based experience with a wealth of information at their fingertips because it provides that level of convenience that they are accustomed to. Operators of course want to give the players (and the public) what they want.


However, different operators are also at different states of adoption, and there’s a long way to go


NEWSWIRE / INTERACTIVE / MARKET DATA P77


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