Insight SOFIA Euro Games Technology
listening to customers. "In Laos, Cambodia and Malaysia, we replaced a competitor product by taking into account the local requirements and responding directly to the marketplace," stated Mr. Marinov. "We are currently working upon iterations of the R-line and T-line for our presentation at the ICE show in London 2020. We have three iterations of our R-line series in development and a new type of RNG-bingo, with new baccarat table for the Asia market also set to be unveiled at ICE."
Every product created by EGT Multiplayer is developed and produced onsite. Everything aside from the physical roulette wheel is built in-house, without sub-contractors. All software and cabinets are constructed and developed by EGT Multiplayer's dedicated staff who are looking forward to the opening of a new relaxation and play facility due to open on the site, which again is a bid to recruit and retain the best staff in a city that demands better and more attractive workspaces.
EGT INTERACTIVE A vertigo-inducing glass elevator whisks visitors
to the open plan offices of EGT Interactive, where playing card style lounge cushions and vibrant office furniture emphasise the creative atmosphere of yet another Bulgarian hi-tech company nestled in the Sofia-skyline. EGT Interactive was established in 2010 as a sub- division of its parent, Euro Games Technology, with the original team of 35 involved in the development and transfer of the EGT portfolio from land-based to online games. EGT Interactive was spun out of the parent company in 2015, becoming its own entity and separate employer with in-sourced financing, accounts and project management, sales and game development, swelling the numbers employed to a figure of 140 staff (and growing) in 2019.
Starting out with just a handful of customers, EGT Interactive has enjoyed 100 per cent growth as the business has scaled, with existing land- based customers having formed the majority of the original customer base. Today, circumstances have changed according to Stanislav Stanev: "EGT Interactive is now a well- established business, with most of our new customers well-known operators who have joined us from our competitors. Many of our land-based customers have also opened their own online casinos, pushing into new markets, which has helped us to build a very strong image online. In multiple markets around the world EGT is installed in both the land-based sector and online, which is a natural extension for our games. Today, we have more than 200 customers in 82 countries worldwide, operating in 12 different languages."
A SUCCESSFUL FORMULA Porting the parent company's games from land-
based to online, EGT Interactive takes the key elements of the land-based slot and reproduces the animations, mathematics and game mechanics for mobile and online platforms.
P58 NEWSWIRE / INTERACTIVE / MARKET DATA Todor Zahariev, CEO of EGT Interactive
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