Interactive
VIRTUAL SPORTS - NSOFT
Virtual Sports: Tracking changes
NSoft reveals more about its Virtual Sports line-up and what the future holds for this growth sector
NSoft’s Ivan Rozic and Domagoj Maric put their heads together over the topic of Virtual Sports and the propsects for this sector now and in the future
Ivan Rozic Senior Vice President for Sales and Marketing, NSoft
Ivan Rozic is Senior Vice President for Sales and Marketing at NSoft. He’s experienced in international business having worked in various industries across Asia and Europe. He is directly responsible for leading managers of the division and indirectly responsible for all employees within the division making him a key member of the executive team who is responsible in developing and executing NSoft’s global sales and marketing strategy.
What’s NSoft’s virtual sports offering?
NSoft portfolio consists of Virtual Horse Races, Virtual Greyhound Races and Virtual Motorcycle Speedway. Te latest addition to our portfolio will be our upcoming product, Virtual Penalty Shootout. Let's not forget the RNG games which are based on the footage of real events, Greyhound Races and Slot Car Races, which are also in our offering.
How do you engage players into moving from the traditional sportsbook to virtual sports?
Domagoj Maric Senior Product Manager, NSoft
P80 NEWSWIRE / INTERACTIVE / MARKET DATA
We believe that traditional sportsbook and virtual sports are complementary to one another. Te traditional sportsbook has its daily and seasonal fluctuations, and operators expect more action during for example Kentucky Derby, March Madness, World Cup, Champions League finals for each respective sport, while on the other side, virtual sports offer a constant stream of action 24/7. Tis puts the punters “in the driver’s seat'' where they can select their preferred type of entertainment at any moment in time.
Te typical player that uses traditional sportsbook products has an inherent desire to compete against the house. It is always about
finding the right odds and using his or her knowledge and experience. On the other hand, a typical casino player is using the products to relax and she or he is nowhere near as competitive as a typical sportsbook player.
When you put virtual games into the mix, the whole experience is much closer to typical sportsbook betting experience and NSoft’s goal is to provide the excitement of a real-life event through our design and game flow. Of course, virtual games will never be on the same level of excitement as real-life events but you can get pretty close if you pay attention to player feedback and the smallest details.
NSoft designs and animates its in-house virtual sports betting products. How do you create a unique UI design?
Compliments to our design and animation teams, and the developers who make it all come to life. Tey're always on top of the latest trends and technologies, and having them as a part of the team makes a big difference.
Standard market types, such as winner, forecast and place, are commonplace in virtual sports. How much scope is there for creativity in virtual sports betting markets? Is there demand out there for more market types?
Tere’s always a place for creativity as many interesting new markets can be offered. Take,
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