We have a great development culture with great collaboration and market focus. There’s also a healthy friction between the product owners within our studios who want to be creative and take risks, while our product teams at times want to play things much safer, which means they balance each other out. Making a sequel to a hit game offers a better chance for success, but we always want to be innovative in this space.
exclude from the show's 60+ year history? Our hope is that if we strike the right balance then the new Showcase Showdown wheel will become just as iconic as the Wheel of Fortune wheel with audiences in North America.
We’re seeing slot content on bar-tops, betting terminals and slot cabinets able to carry sports betting content. Is the day of the single format device numbered?
Tere are technology and regulatory challenges to the provision of all-in-one devices, not least the fact that slot games lend themselves to a second screen experience. We’re excited to offer Scarab on our Peak Bartop, but to fully experience everything that game has to offer, you need the dedicated form-factor of a slot machine. Tere’s definitely a balance to be struck between convenience and best
experience, even on a terminal device. Te Peak terminal offers RNG roulette with future- experiences possibly allowing players able to concurrently bet upon poker, baccarat and slots, but at what point is the offer too much for the player to handle?
Risk in the process - how do you strike the right balance between offering radically new as opposed to playing safe?
We have a great development culture with great collaboration and market focus. Tere’s also a healthy friction between the product owners within our studios who want to be creative and take risks, while our product teams at times want to play things much safer, which means they balance each other out. Making a sequel to a hit game offers a better chance for success, but we always want to be innovative in this space.
At the same time, I believe that innovation and technology for their own sake guarantees you very little, the gambler element needs to be present. So it’s definitely a balance.
While there’s no shame in wanting to produce something that’s working in the market, at IGT, we want our own identity.
As an example, our Graz studio has focused some of their portfolio on games with one feature, which concentrates the RTP, art, sounds and math within the base game. We are excited to be a vendor with this unique approach to “base game events as bonuses,” whereby its the base game that offer the bonus-like pays of 50x and 38x wins with a bonus that’s less frequent than in a standard game. In this sense I think you can innovate subtly, even within the sphere of -spinning reel games.
NEWSWIRE / INTERACTIVE / MARKET DATA P75
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