suspension around a break point, or a Hawk Eye challenge. Ultimately, there should always be a live price. As for the betting themselves, the breadth and variety of all markets speak to all player proclivities.
From match winner, through correct set score, to game-by-game or even point-by-point winner, there’s a betting opportunity for the traditional outright better alongside other short-form options.
Is the outright market the most popular or are there more attractive markets?
Outright markets come into their own on bigger tournaments such as the grand slam events of the Australian Open, Roland Garros, Wimbledon and the US Open.
Te Tour Finals (on both the ATP and WTA circuits) are also hugely popular, given their best-of-the-best format, pitting the world’s top eight directly against each other from the outset. Tere are many more markets on diverse and specific outcomes, and we’re seeing more betting traction on quick-fix or rapid-settling markets. However, FSB’s unique suite of social
responsibility and player-profiling tools has observed that the shortest form of these opportunities, for example, point by point, tends to attract problem gamblers, so it’s important to ensure that your operation not only caters to player demand but also cares for it with responsible flags and follow-up customer service.
How accurate can pricing be on tennis matches given so many variables?
As we’ve already discussed, with the progressive raft of data and statistics available, it’s possible to be incredibly accurate, harnessing and processing all these numbers in the most effective manner to improve modelling and drill down on the correct price every time on any market from the match winner to the next ace or drop-shot winner.
Is tennis the betting market to be reckoned with as more U.S. markets come online?
I think it could be hugely popular. Away from the four tentpole US. sports, watch out for the rise of live tennis among a largely uninitiated public. Tennis’ scoring system has been
The Tour Finals (on both the
ATP and WTA circuits) are also hugely popular, given their best-of-the-best format, pitting the world’s top eight directly against each other from the outset. There are many more markets on
diverse and specific outcomes, and we’re seeing more betting traction on quick-fix or rapid- settling markets.
perfectly harnessed by in-play algorithms while the sport’s ubiquitous schedule and segmented scoring increments – not to mention its natural breaks between points and games – sets tennis apart from “slower” sports. Te challenge, as ever, is for the live pictures to keep up with the live data, so that the viewer’s betting experience is seamless.
NEWSWIRE / INTERACTIVE / MARKET DATA P101
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