Interactive
SPORTS BETTING VIDEOSLOTS
Videoslots: changing its spots?
Online slots specialist, Videoslots, has entered the sports betting market with its new online sportsbook powered by BetRadar. G3 interviews Martin Calleja, Videoslots’ Head of Sportsbook, about the broadening of the company’s remit
Videoslots has agreed a deal with Betradar to employ its Integrated Trading Solutions as they prepare to launch an online sportsbook at the beginning of this year. Could you tell us more about the agreement?
Martin Calleja, Head of Sportsbook Videoslots
Te original idea was to introduce sports betting using one of the major B2B suppliers available and talks were already ongoing with several of the major suppliers. However, the long-term goal is to have our own trading team with a sportsbook developed in house.
We aim to offer a new and exciting product to our customer base and hopefully aim to attract new customers who are more interested in sports. Videoslots Sports will not be intruding into our current online casino website, so customers who are not interested in this vertical will not be bothered by it. P90 NEWSWIRE / INTERACTIVE / MARKET DATA
As we looked further into our options, we saw an opportunity where we could have an in between, where we can be assisted by the trading expertise of our partners as we build our own system, but still have full control of the whole product which we deliver to our players, as opposed to a B2B solution that is essentially controlled by them. Tis allows us to offer a much better service and we are excited to go live and hear their feedback.
Excluding in the United States, sports betting is a mature market. Why have you chosen now to set up an online sportsbook? How long have you been planning to enter the sports betting landscape?
As the company continues to grow so do the needs of our customer base. Tankfully, Videoslots is now in a place where we can continue to invest, increase and differentiate our offer. We understand the market is very
saturated and it is going to be very challenging, but we are confident that with the right blend of offers and the use of our strong brand name, we can have a successful product and offer a new user experience to sports betting customers.
Are there any geographic markets you will specifically target with your sportsbook offering?
We hold MGA, SGA, DGA, UKGC and Italy licences and are in the process of obtaining another in Spain. We aim to target all regulated markets available where we can operate, the ones we currently have and any future ones that will come available to obtain. Being that our roots are in Sweden, obviously this is our strongest market, but this does not mean we will focus all our energy in Sweden and ignore the others.
Tere’s a lot of potential out there and we will use all of our expertise and experience in the industry to ensure we make a success of ourselves in as many as possible.
How will the sportsbook be integrated into the user interface without detracting from your core products? How will you raise awareness?
Te idea is to operate our sportsbook as Videoslots Sports, which will be a separate vertical to the current website but operate under the same Videoslots Ltd umbrella. We aim to offer a new and exciting product to our customer
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