Artificial Intelligence Could AI develop games that are too addictive?
Te Internet has got loads and loads of images, right? So, if we want to craft an AI that can generate an image of a house, we can tell it what a house looks like. We can't tell an AI based on online tracking behaviour what a
problem gambler looks like. We have an idea, but we don't technically know.
Dr. Kasra Ghaharian: Look at TikTok. TikTok is creating highly engaging content. I don't know the inner workings of TikTok, but I’ve got to think they're using things like machine learning and other data driven methods to engage users as much as they can because that's their business model. Same thing for gambling. Engaging users with interesting novel content that appeals to them is part of the business model. I do think that the gambling industry at least does have existing regulations in terms of what you can change about game mechanics and things like that. But what happens if we get to a stage, which is probably going to be soon, where AI generated video can be generated in real time as you watch it, what does that mean for a slot machine online? I don't know if regulators or existing regulations speak to that level of advanced generative AI. So, to your point, I think it is a concern. I haven't done a deep dive into it, but I think it's a legitimate concern. AI is going to be able to identify players with a gambling addiction problem. Is there a danger that the use of AI to help gambling related problems might be exaggerated?
Dr. Kasra Ghaharian: I think there's two things I'd probably comment on here. One, the AI risk detection algorithm space. I think there has been tremendous strides made in terms of how that technology has benefited harm prevention. I think it goes without saying that it provides a lot of benefit and there's a lot of fantastic products, and we should by no means discount the impact those products have made. However, it's a tricky thing to do. It's very hard to define what a gambling disorder is. It's very hard to define that with tracking data alone. And
that's the crux of this whole issue, because there's no binary flag we can use. And that's why you've seen such advances in AI image generation and video generation. Because we have the Internet, which has got loads and loads of images, right? So, if we want to craft an AI that can generate an image of a house, we can tell it what a house looks like. We can't tell an AI based on online tracking behaviour what a problem gambler looks like. We have an idea, but we don't technically know. So, it makes it very challenging for these systems to actually do their job. But we've come up with ways to develop proxies for that and at least come up with more of a screening tool, I'd say. AI is also used for commercial purposes like marketing,
advertising, content generation. I think what I would actually like to see is AI for consumer protection weaved into those commercial purposes. So, like when someone is crafting a new advertising campaign where they're using AI, maybe there can
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